Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking, fabulous-deals.com and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics, Wordpress Stats and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: email address; first name; last name; phone number; various types of Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

    • Google Maps widget

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • DigitalOcean

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: city; company name; email address; first name; last name; phone number; physical address; state; Trackers; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    The Yardstick
    2033 Gateway Place Suite 500
    San Jose, CA 95110

    Owner contact email: office@theyardstick.com