Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Lookalike Audience, LinkedIn Ads, Hotjar Form Analysis and Conversion Funnels, Google Conversion linker and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • LinkedIn Audience Expansion

      Personal Data: Trackers

  • Analytics

    • Meta Events Manager

      Personal Data: Trackers

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: Trackers

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • LinkedIn lookalike audiences

      Personal Data: academic background; company name; company revenue; company size; country; date of birth; education history; email address; first name; gender; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; work history

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Google Cloud CDN

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

    • HubSpot Lead Management

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    AX-XO GmbH
    Sterngasse 3
    1010 Vienna
    Austria

    Owner contact email: support@umsatzsprung.com