Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn Ads and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking and 6sense

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Analytics

    • HubSpot Analytics, Salesforce Analytics Cloud and Amplitude Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • VWO - Testing

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • Salesforce Marketing Cloud, Salesforce Sales Cloud and HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    eduMe - 25a Copperfield St, London SE1 0EN

    Owner contact email: hello@edume.com