Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Microsoft Advertising and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics (Universal Analytics) and Google Analytics with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Roberto Festa

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Collection of privacy-related preferences

    • Roberto Festa

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Roberto Festa

  • Hosting and backend infrastructure

    • Roberto Festa

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: country; date of birth; email address; first name; last name

  • Platform services and hosting

    • Roberto Festa

  • Remarketing and behavioural targeting

    • Remarketing with Google Analytics, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Roberto Festa

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Roberto Festa

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Festa lab srl C.F./P.IVA 06560181213, con sede legale in Via Nuova San Rocco 95 80131 Napoli

    Owner contact email: privacy@filoblu.com