Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; city; country; first name; IP address; page views; Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: Cookies; email address; first name; last name; Usage Data

    • Contact form

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget and Instagram widget

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Usage Data

  • Handling payments

    • Apple Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

    • American Express and Visa

      Personal Data: billing address; financial information; first name; last name; payment info

    • Mastercard

      Personal Data: billing address; first name; last name; payment info

    • Shop Pay

      Personal Data: billing address; email address; financial information; first name; last name; payment info; phone number; shipping address

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets and Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

    • Pinterest “Pin it” button and social widgets

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by Bladez Toyz Ltd

    • Direct registration

      Personal Data: email address; password; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Bladez Toyz Ltd depends on the payment system used.

Contact information

• • Owner and Data Controller

    Bladez Toyz
    406-414 Old Commercial Road
    Portsmouth
    PO1 4QH
    United Kingdom

    Owner contact email: support@bladeztoyz.com