Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • GRAPHINIUM and Query Click

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), ShinyStat Free, Wordpress Stats, Analytics collected directly and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Vimeo video, Google Maps widget, YouTube video widget and Google Calendar widget

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • WordPress.com Single Sign On and Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Application may send push notifications to the User.

  • Personal Data collected through sources other than the User

    The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Unique device identification

    This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • User identification via a universally unique identifier (UUID)

    This Application may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

Contact information

• • Owner and Data Controller

    S&M TAMBURATI srl - Via Somalia, 14 - 41122 Modena MO (Italy)

    Owner contact email: info@semtamburati.com