Personal Data processed for the following purposes and using the following services:

• • Advertising

    • AppNexus, Google AdSense, Microsoft Advertising, The Trade Desk, 6sense, Meta ads conversion tracking (Meta pixel), Google Ad Manager, LiveIntent and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Inuvo Advertising Technology Products

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • First Orion (First Party Cookie) and Profound

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Piwik PRO Analytics

      Personal Data: browser information; browsing history; clicks; device information; interaction events; operating systems; page views; scroll position; scroll-to-page interactions; session duration; Trackers; Usage Data

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: email address; first name; last name; Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; device information; interaction events; mouse movements; page events; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: browsing history; device information; device logs; number of sessions; session duration; session statistics; Trackers; Usage Data

  • Interaction with live chat platforms

    • Zendesk Chat and HubSpot Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • WP Engine

      Personal Data: billing address; city; country; device information; email address; first name; last name; physical address; state; Usage Data; User ID; ZIP/Postal code

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • ClickCease Click-Fraud Detection Services

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Smush

      Personal Data: metadata

  • User database management

    • ZoomInfo SalesOS and HubSpot CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

    • ZoomInfo and HubSpot Lead Management

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    First Orion Corp.
    520 N Main St Suite 400
    North Little Rock, AR 72114 USA

    Owner contact email: privacy@firstorion.com