Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics for Firebase

      Personal Data: Application opens; Application updates; device information; geography/region; number of sessions; number of Users ; operating systems; session duration; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Backup saving and management

    • Backup on Dropbox

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: company name; email address; first name

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Data transfer outside the EU

    • Data transfer to countries that guarantee European standards and Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget

      Personal Data: Cookies; Usage Data

  • Handling payments

    • Payment by bank transfer

      Personal Data: company name; first name; last name; physical address

  • Hosting and backend infrastructure

    • Google Cloud Storage and Firebase Hosting

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Firebase Cloud Functions and Firebase Cloud Storage

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with online survey platforms

    • SurveyMonkey Widget

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mailchimp and Sendgrid

      Personal Data: email address

  • Platform services and hosting

    • Google Play Store

      Personal Data: Usage Data

  • Registration and authentication

    • Firebase Authentication

      Personal Data: email address; first name; last name; password; phone number; profile picture; social media accounts ; username

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Cookies; Usage Data

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through Archway Cards Ltd to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Privacy Shield participation: data transfers from the EU and Switzerland to the United States

    The Owner participates in and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union and Switzerland to the United States. The policies and rights outlined below are therefore equally and explicitly applicable to Users from Switzerland, except if stated otherwise. The Owner has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

    If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view the Owner’s certification, please visit https://www.privacyshield.gov/ (or find the direct link to the certification list of Privacy Shield participants maintained by the Department of Commerce https://www.privacyshield.gov/list).

    What does this mean for the European User?

    The Owner is responsible for all processing of Personal Data it receives under the Privacy Shield Framework from European Union individuals and commits to subject the processed Personal Data to the Privacy Shield Principles.

    This, most importantly, includes the right of individuals to access their personal data processed by the Owner.

    The Owner also complies with the Privacy Shield Principles for all onward transfers of Personal Data from the EU, which means that it remains liable in cases of onward transfers to third parties.

    With respect to Personal Data received or transferred pursuant to the Privacy Shield Framework, the Owner is subject to the investigatory and regulatory enforcement powers of the FTC, if not stated otherwise in this privacy policy.

    The Owner is further required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

    Dispute resolution under the Privacy Shield

    In compliance with the Privacy Shield Principles, the Owner commits to resolve complaints about its collection or use of the User’s Personal Data. European Union individuals with inquiries or complaints regarding this Privacy Shield policy should first contact the Owner at the contact details supplied at the beginning of this document referring to “Privacy Shield” and expect the complaint to be dealt with within 45 days.

    In case of failure by the Owner to provide a satisfactory or timely response, the User has the option of involving an independent dispute resolution body, free of charge.

    In this regard, the Owner has agreed to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to data transferred from the EU. The User may therefore contact the Owner at the email address provided at the beginning of this document in order to be directed to the relevant DPA contacts.

    Under certain conditions – available for the User in full on the Privacy Shield website (https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint) – the User may invoke binding arbitration when other dispute resolution procedures have been exhausted

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Archway Cards Ltd depends on the payment system used.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. Archway Cards Ltd may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Archway Cards Ltd adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within Archway Cards Ltd, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

Contact information

• • Owner and Data Controller

    Archway Cards Ltd, Units 9 & 10, Station Road Business Park, Horning Rd W, Norwich NR12 8QJ

    Owner contact email: admin@archwaycards.com