Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Microsoft Advertising, X Ads conversion tracking, Demandbase conversion tracking, VIADS ADVERTISING and Viralize

      Personal Data: Trackers; Usage Data

    • Pinterest Ads and TikTok conversion tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Meta Events Manager, Google Analytics with anonymised IP and Google Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: Trackers; various types of Data

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Google Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: various types of Data

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: Data communicated while using the service

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers

  • Remarketing and behavioural targeting

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers

  • User database management

    • Klaviyo CRM

      Personal Data: various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    The Ruff and Tumble Dog Company Ltd
    22-26 King St,
    King's Lynn
    PE30 1HJ

    Owner contact email: info@ruffandtumbledogcoats.com