Privacy Policy of www.borghiniclassic.com

Www.borghiniclassic.com collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics and Google Analytics with anonymized IP

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: address, city, company name, Cookies, country, date of birth, email address, first name, gender, last name, phone number, profession, province, state, Usage Data and ZIP/Postal code

      • Contact form

        Personal Data: address, city, company name, country, date of birth, email address, fax number, field of activity, first name, gender, last name, number of employees, phone number, profession, province, state, Tax ID, User ID, various types of Data, VAT Number and ZIP/Postal code

    • Data transfer outside the EU

      • Data transfer abroad based on standard contractual clauses, Data transfer abroad based on consent, Data transfer to countries that guarantee European standards, Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield and Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Fonts.com Web Fonts, Google Fonts and MyFonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • Google Site Search, Google Maps widget, Instagram widget and YouTube video widget

        Personal Data: Cookies and Usage Data

      • GitHub button and social widgets and YouTube video widget without cookies

        Personal Data: Usage Data

    • Handling payments

      • Amazon Payments, Apple Pay, PayPal, SOFORT, QuiPago and Gestpay Banca Sella

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • MailChimp widget

        Personal Data: Cookies, email address, first name, last name, phone number and Usage Data

    • Interaction with external social networks and platforms

      • AddThis, Google Friend Connect, Google+ +1 button and social widgets, PayPal button and widgets, LinkedIn button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets, Pinterest “Pin it” button and social widgets, ShareThis and Socialize

        Personal Data: Cookies and Usage Data

      • Buffer button and social widgets and YouTube button and social widgets

        Personal Data: Usage Data

    • Location-based interactions

      • Geolocation and Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • MailChimp

        Personal Data: address, company name, country, date of birth, email address, first name, gender, last name, phone number, Usage Data and username

    • Managing landing and invitation pages

      • Mailchimp Landing Page

        Personal Data: address, company name, Cookies, country, date of birth, email address, first name, gender, last name, phone number, profession, Usage Data and username

    • Platform services and hosting

      • PrestaShop

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Direct registration

        Personal Data: academic background, address, billing address, city, company name, country, data relating to the point of sale, date of birth, email address, fax number, field of activity, first name, gender, house number, language, last name, password, phone number, picture, prefix , profile picture, province, shipping address, Social Security number (SSN), state, Tax ID, User ID, username, various types of Data, VAT Number and ZIP/Postal code

    • Remarketing and behavioral targeting

      • AdWords Remarketing, Facebook Remarketing and Remarketing through Google Analytics for Display Advertising

        Personal Data: Cookies and Usage Data

    • RSS feed management

      • FeedPress

        Personal Data: Usage Data

      • Feedburner

        Personal Data: Cookies and Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through www.borghiniclassic.com to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.

      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Privacy Shield participation: data transfers from the EU and Switzerland to the United States

      The Owner participates in and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union and Switzerland to the United States.
      The policies and rights outlined below are therefore equally and explicitly applicable to Users from Switzerland, except if stated otherwise.
      The Owner has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

      If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view the Owner’s certification, please visit https://www.privacyshield.gov/ (or find the direct link to the certification list of Privacy Shield participants maintained by the Department of Commerce https://www.privacyshield.gov/list).

      What does this mean for the European User?

      The Owner is responsible for all processing of Personal Data it receives under the Privacy Shield Framework from European Union individuals and commits to subject the processed Personal Data to the Privacy Shield Principles.

      This, most importantly, includes the right of individuals to access their personal data processed by the Owner.

      The Owner also complies with the Privacy Shield Principles for all onward transfers of Personal Data from the EU, which means that it remains liable in cases of onward transfers to third parties.

      With respect to Personal Data received or transferred pursuant to the Privacy Shield Framework, the Owner is subject to the investigatory and regulatory enforcement powers of the FTC, if not stated otherwise in this privacy policy.

      The Owner is further required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

      Dispute resolution under the Privacy Shield

      In compliance with the Privacy Shield Principles, the Owner commits to resolve complaints about its collection or use of the User’s Personal Data. European Union individuals with inquiries or complaints regarding this Privacy Shield policy should first contact the Owner at the contact details supplied at the beginning of this document referring to “Privacy Shield” and expect the complaint to be dealt with within 45 days.

      In case of failure by the Owner to provide a satisfactory or timely response, the User has the option of involving an independent dispute resolution body, free of charge.

      In this regard, the Owner has agreed to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to data transferred from the EU. The User may therefore contact the Owner at the email address provided at the beginning of this document in order to be directed to the relevant DPA contacts.

      Under certain conditions – available for the User in full on the Privacy Shield website (https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint) – the User may invoke binding arbitration when other dispute resolution procedures have been exhausted.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention.
      Www.borghiniclassic.com may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document.
      Www.borghiniclassic.com adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.

      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.

      The rationale behind the automated decision making is:


      • to enable or otherwise improve the decision-making process;

      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;

      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;

      • to reduce the risk of User's failure to meet their obligation under a contract.
        To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within www.borghiniclassic.com, Users can check the relevant sections in this document.




      Consequences of automated decision-making processes for Users and rights of Users subjected to it



      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.

      In particular, Users have the right to:


      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;

      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;

      • request and obtain from the Owner human intervention on such processing.
        To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.



    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.borghiniclassic.com depends on the payment system used.

Contact information

    • Owner and Data Controller

      BORGHINI SRL - VIA MAZZINI, 12 - 25100 BRESCIA - P. IVA 03159050172 - REA BS334463 - CAP. Soc 102.774,92 EURO IV

      Owner contact email: info@borghiniclassic.com