Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Ahrefs Web Analytics

      Personal Data: browser information; clicks; device information; IP address; page views; referral URL; session statistics; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Downloadable resources / landing page lead form, Contact form and Book a Demo

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

    • Crazy Egg

      Personal Data: Trackers; Usage Data

  • Marketing

    • Mailing list or newsletter

  • Platform services and hosting

    • Webflow

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • International data transfers

    To explain that personal data may be transferred to service providers or infrastructure located outside the user’s country, including outside the EEA or UK where relevant.
    
    Data collected: Any personal data processed through relevant service providers, including contact data, lead data, marketing data, Usage Data, and Trackers.
    
    Recommended retention: Not a retention item; this is a transparency clause.
    
    Recommended legal basis: Processing is based on the lawful basis applicable to the underlying activity; transfers are safeguarded through appropriate legal mechanisms such as adequacy decisions or standard contractual clauses where required.
    

  • Data subject rights

    To inform users of their rights regarding access, rectification, deletion, restriction, objection, portability, withdrawal of consent, and complaint to a supervisory authority where applicable.
    
    Data collected: Not applicable as a separate collection activity.
    
    Recommended retention: Not a retention item; this is a transparency clause.
    
    Recommended legal basis: Not applicable as a separate processing basis; this reflects compliance with applicable privacy laws.

  • Retention of personal data

    To explain how long personal data is retained for business, legal, and operational purposes.
    
    Data collected: Applies to all relevant categories of personal data collected via forms, analytics, marketing systems, and business communications.
    
    Recommended retention: Lead magnet data: 12 months after last meaningful interaction. Contact and demo requests: 24 months after last meaningful interaction. Newsletter data: until unsubscribe. Suppression records: as long as necessary to honour opt-out requests.
    
    Recommended legal basis: Not a separate legal basis; retention follows the lawful basis applicable to the underlying processing activity.

Contact information

• • Owner and Data Controller

    DIGIPRODPASS LIMITED
    
    Rutherford House, Manchester Science Park, Manchester, M15 6JJ.

    Owner contact email: contact@digiprodpass.com