Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense and Redvertisement Ads

      Personal Data: Cookies; Usage Data

  • Analytics

    • Google Analytics, Wordpress Stats, Google Analytics with anonymized IP, Google Ads conversion tracking, Facebook Ads conversion tracking (Facebook pixel), Analytics collected directly and HubSpot Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; city; company name; Cookies; country; email address; first name; last name; phone number; profession; state; Usage Data

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

    • Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • YouTube video widget, Wistia widget, Video Vimeo and Google Maps widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Tracker; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and GitHub Pages

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: Cookies; email address; first name; last name; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, Twitter Tweet button and social widgets and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing support and contact requests

    • Freshdesk

      Personal Data: Data communicated while using the service; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by ShortPoint

    • Direct registration

      Personal Data: billing address; city; company name; country; email address; first name; last name; number of employees; phone number; physical address; profession; profile picture; state; website; workplace; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics, Facebook Remarketing and Twitter Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    ShortPoint Inc is the owner of www.shortpoint.com and demos.shortpoint.com, jobs.shortpoint.com and all subdomains of shortpoint.com websites. Our address is 1327 JONES DRIVE, ANN ARBOR MI 48105 USA

    Owner contact email: privacy@shortpoint.com