Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience, Google Ad Manager and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Microsoft Advertising

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • HubSpot Analytics

      Personal Data: Tracker; Usage Data

    • Mixpanel and Segment

    • Google Analytics 4

      Personal Data: Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

    • Visual Website Optimizer

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Drift Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Registration and authentication

    • Google OAuth (Google Ireland Limited)

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ads Remarketing, Remarketing with Google Analytics and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Intercom

      Personal Data: Data communicated while using the service; email address; Tracker; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Spectrm Publishing UG
    Local Court Potsdam, HRB 28204 P
    Bredower Str. 31, 14612 Falkensee
    Germany

    Owner contact email: hallo@spectrm.de