Privacy Policy of

This Website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Bing Ads

        Personal Data: Cookies and Usage Data

    • Analytics

      • Google Analytics and Google Ads conversion tracking

        Personal Data: Cookies and Usage Data

    • Remarketing and behavioral targeting

      • AdWords Remarketing

        Personal Data: Cookies and Usage Data

Further information about Personal Data

    • Admedo

      Welcome to Admedo

      Updated on May 17th, 2018


      We’re Admedo.

      We want to make advertising easier for everyone. And that includes people being advertised to. Like you.

      Advertising is an important part of the internet. It’s one of the ways you find out about things you might be interested in: a new model of car or a book, a TV show or movie. It’s also how a lot of websites and apps you use make money to pay their staff, without asking it from you directly.

      Without advertising your favourite websites might no longer be free. They might not exist at all.

      When they’re good, ads can be very clever. They can be funny and memorable, and even useful – like when you had no idea what to do for Mother’s Day, and saw an ad for a hot air balloon ride.

      But we all know advertising can be really annoying. It can also be creepy or inappropriate, or be downright disgusting.

      Advertising online is also tricky, because it involves a lot of data. And recently there’s been news about how data can go really wrong.

      So we’re going to tell you everything: about the data we collect, what we do with it, and what you can do about it.

      In this privacy policy (“Policy”), we use the terms “Admedo“, “our“, “us” and “we” to refer to Admedo Ltd. and our affiliates. We use the term “Platform” to refer to our advertising technology tools and services, which allows our customers the ability to book and optimise advertising campaigns, and make automated buying decisions that efficiently spend their money. We use the term “Website” to refer to “”, and we use the terms “users”, “you” and “your” to refer to consumers of our platform, services and sites.

      This Policy explains how Admedo processes data in our Platform and Website for our users. It also explains what we do with the data, how we secure it, and explains the rights that users have as regards how we collect and process their data.

      Admedo is committed to respecting and protecting the privacy of consumers when we process their information. We adhere to applicable industry guideline and strive to best practices. We will continue to review and update our Policy and procedures to ensure the safety and protection of personal information.

      What We Collect
      Information We Collect in Our Platform
      Admedo is committed to respecting your privacy when it comes the provision of our Platform. Admedo adheres to the European Interactive Digital Advertising Alliance’s (“EDAA“) Self-Regulatory Principles for Online Behavioural Advertising.

      Behavioural Information
      The Admedo Platform uses technologies such as cookies to collect information about your browser type, operating system, pages that you may visit on a third party websites, certain actions that you take on those websites (such as signing up or making a purchase), the date and time of your visits to third party websites, whether you respond to an online ad and, where applicable for mobile users, device types, device make and model.

      Personal Information
      The Admedo Platform does not collect Personal Information such as your name, address, phone number, email address, National Insurance / Social Security Number, credit card, financial or health related information. Customers of Admedo may supply us personal information such as their email address and name, so they may log in and operate the Platform.

      We appreciate that, in certain jurisdictions, a Cookie ID and an IP address are considered Personal Information. Cookies and IP addresses are essential to the basic operation of the internet – without them there would be no web. We only store and retain this information where necessary to the service, and where we have a legal basis to do so. When we store this information we also pseudonymise or anonymise this information wherever possible, such that it does not personally identify you.

      How We Use the Information We Collect
      We use the information collected via the platform in three ways.

      Deliver Interest-Based Advertising to websites & mobile apps on behalf of advertisers
      Help our customers better cater to your needs by sharing adverts for the types of products / services in which you might be interested. (This does not personally identify you)
      Create statistical aggregates (which do not identify you) about the success of an advertising campaign
      Who We Share Behavioural Information Collected via the Platform With
      We may share and disclose Information in the following circumstances:

      Customers and customers’ partners – we may share Information with our customers and customers’ partners for lawful advertising purposes;
      Vendors and service providers – we may share Information with third party vendors and other service providers who are working on our or our customers’ behalf and require access to such information to undertake that work e.g. to provide data storage and processing services;
      Compliance with laws – we may disclose Information to a third party where we are legally required to do so in order to comply with any applicable law, regulation, legal process or government request, including to meet national security or law enforcement requirements;
      Vital interests and legal rights – we may disclose Information where we believe it necessary in order to protect the vital interests of any person, or to exercise, establish or defend our legal rights; and
      Business transfers – we may share or transfer Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
      Information We Collect On Our Website Or From Other Sources
      When you contact us with questions regarding our service or to request a demo of our
      platform we collect personal data such as name, email address and phone number. You also provide personal when you request marketing collateral from our website or third party websites that host our content such as eBooks, one pagers and case studies and when you provide our employees with your business card.

      How We Use Information We Collect On Our Website or Other Sources
      Personal data on our Website is only collected on the “Contact Us”, “Request a Demo”, “Knowledge Base” or “Newsletter Signup” forms. Information you provide to Admedo will be used for the purpose disclosed at the time of collection, and only if you have opted in and given your explicit consent will the information be used for marketing purposes relating to our Platform and service. Information collected for billing and related purposes shall be used for the purposes disclosed at the time of collection, as well as credit checks, invoicing, collection, troubleshooting, account maintenance, and other related business purposes.

      We only use selected third party service providers to store data collected through our Website or related means, including CRM (Customer Relationship Management) and email marketing platforms. These help us manage our communications with our clients and prospective clients.. We have a contract / data processing agreement in place that requires these providers to comply with all relevant data protection legislation, keep your information secure and not to use it for their own direct marketing purposes.

      Communications From The Site
      If you wish to subscribe to our newsletter, we will use your email address to send the newsletter to you and other relevant marketing communications that may include company news, updates, related product or service information. If at any time you would like to unsubscribe from receiving these emails, you can follow the unsubscribe instructions at the bottom of each email you receive from us or you may contact us at .

      Platform and Service Related Announcements
      Only when it is necessary to do so, we will send our customers strictly platform or service related announcements for the benefit of their campaign.

      Customers are not able to opt-out of these communications because they are not promotional in nature.

      The lawful basis by which we are permitted to use this Information
      Under data protection law the uses of information described above are all “legitimate interests” of ours or of others, which we have carefully considered and determined are not overridden by the interests, rights or freedoms of affected individuals (such as you). We need to carry out processing of your information in these ways for the purposes of meeting those interests. In determining this and assessing your rights, we consider a number of factors, such as what you were told at the time you provided your data, what your expectations are about the processing of the data, the nature of the data, and the impact of the processing on you.

      In addition, we are permitted by law to use your information where you have given us explicit consent to the processing of your data for one or more specific purposes, namely for marketing purposes.

      Cookies and Technology We Use
      We use a variety of technologies on our Website and our Platform including cookies, pixel tags and scripts to collect and use Behavioural Information.

      A cookie is a small text file that can be stored on your computer or device when you view an advertisement or website relating to one of our customers. The cookie does not contain any data that enables us to determine your actual identity. Instead, we use cookies to determine visits to a website and views / clicks of advertisements.
      Admedo cookies may be served from either of the following domains: and

      Pixels are tiny images on a webpage or other document that allow the operator of the webpage or other document, or a third party who serves the pixel tag, to set, read and modify a cookie.

      Our pixel tags allow Admedo cookies to be set, read and modified when you visit the websites of our partners. Our pixels also allow our partners to better understand how you interact with their websites by observing which pages on their websites are visited.

      Other Important Details
      Securing Data
      We use technical and organisational measures to protect personal data from unauthorised access. These may include encryption and other information security technologies, applied to our networks and systems. However, no mechanism for either storing data, or transmitting data over the Internet, is completely secure. While we strive to protect your information, we cannot guarantee the safety or security of any information you transmit to us.

      Admedo processes information in a way that is aligned with the purposes for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current, and reliable for its intended use.

      Moving Data Around
      The information that we collect from you and about you may be transferred to and stored in a country other than your country of residence, such as another European country or the USA, which may not offer the same level of protection of personal information as your country of residence.

      Where your personal data is being transferred outside the EU, we will either undertake an assessment of the level of protection in light of the circumstances surrounding the transfer or:

      Only transfer it to a non-EEA country with privacy laws that give the same protection as the EEA; or
      Ensure we have an agreement in place with the recipient under which they are under a duty to protect your data to the same standards as those in place in the EEA; or
      Transfer it to US organisations that are signed up to the EU-US Privacy Shield scheme; or
      We will make sure that any transfers are not repetitive and only limited to the minimum amount of information possible. In certain circumstances we may need to seek your consent unless there is an overriding legal need to transfer the information]; and
      In all cases where your information is transferred outside the EEA, you have a right to contact us for a copy of the measures we have put in place, by email to
      How Long We Keep Data
      We retain the cookie ID for as long as this is necessary for our legitimate business purposes.
      Cookies set via the Platform expire within 13 months of setting. Browsing activity associated with an Admedo cookie expires within the lesser of: 60 days of last known activity and 13 months of setting.

      Our log level data is cleansed of any personal data, such as IP address within three days of being produced as a result of interaction with a third party web page we are partnered with, or after being served with an advert via the Admedo platform.

      Our Platform and services are designed and directed to individuals of 16 years of age or older. We do not knowingly collect personal information from anyone under the age of 16. If we are made aware that we have received personal information from someone under 16, we will use reasonable efforts to remove that information from our records.

      We do not market by email or other electronic means to children under the age of 16 anywhere.

      In adherence to EDAA requirements, we do not create segments for OBA purposes that are specifically designed to target children (age 12 and under). While this does not mean that ad delivery will not occur, it means that we will not specifically target ads to children ages 12 and under.

      Your Rights
      Opting out
      Personalised ads, sometimes referred to as targeted or interest-based ads, are based on information about you, such as the products you view online, visits to websites where we provide ads or content.

      At any time you can set your preference for ads personalised by Admedo here.

      Please note that even if you choose above not to see personalised ads, you may still see ads provided by Admedo on websites; they will just not be personalised.

      Choosing not to see personalised ads, changing your recommendations and opting out of your browsing history will not affect other services that use the same technology, such as cookies, and information may still be collected for other purposes. You can manage cookies in the privacy settings on the web browser you are using.

      Please also note that these cookies are set on a per browser basis. If you use multiple browsers or devices, you will need to repeat this task on each device and browser.

      You can also obtain information on interest-based advertising like Admedo, who follow the IAB Europe’s Framework for Online Behavioural Advertising by visiting the YourOnlineChoices site at

      Access to Your Data
      Where we hold Personal Information for our own account management, billing or marketing purposes, then we provide individuals with the opportunity to access, review, modify, and delete any such personal information that has previously been provided. You can send an email to:

      If you are from the European Union or Switzerland, you have the right to access the personal information we hold on you. An EU or Swiss individual who would like to access, correct, change or delete inaccurate data about themselves, can send a request to, and we will respond to your request within 30 days.

      Moving your information to another organisation
      In the event that we process your data by automated means where you have either provided us with consent for us to use your information or where we used the information to perform a contract with you, you have the right to request that we send to you or to another organisation, a copy of the personal data we hold about you, for example when you are dealing with a different service provider. If you would like us to move, copy, or transfer your information please let us know by email to We will respond to you within one month after assessing whether or not this is possible, taking into account the technical compatibility with the other organisation in question.

      How you can request erasure of your data
      You can ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where you have withdrawn consent for us to process it (as explained below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

      How you can withdraw your consent
      You have the right at any time to withdraw any explicit consent you have given us to process your personal data. Please note if you withdraw your consent it will not affect the lawfulness of any processing of your personal data we have carried out before you withdrew your consent. Should you wish to do so you can change your consent preferences at any time by contacting us at

      How you can restrict or object to us using your data
      You can ask us to suspend the way in which we are using your information in certain scenarios, or object to our processing your data where we are relying on a legitimate interest ground (or those of a third party) and you feel it impacts on your fundamental rights and freedoms, or where we are processing your personal data for direct marketing purposes. In some cases where you object, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
      Please note that if you want us to restrict or stop processing your data this may impact on our ability to provide our services. Depending on the extent of your request we may be unable to continue providing you with our service.

      Any queries or concerns about the way in which your data is being used can be sent to

      Changes to the Policy
      From time to time we may revise this Policy. The date of the last update can be found at the top of this Policy. If we make revisions that materially change or affect whether or how we collect or use personal information, we will notify you and we’ll indicate when such changes will become effective. Such a notification might be a message on our website or an email sent to you (if you have provided us your email address as a user of our service or Platform) in advance of the changes taking effect.

      We encourage you to review this page periodically so that you are up-to-date on our policies and practices.

      Getting in Touch
      If you have any questions about this Privacy Policy or wish to raise a complaint on how we have handled your personal data, please contact by email at:

      Or by post at:

      Admedo Ltd
      Attn: Privacy Group
      High Holborn House
      1st Floor, 52-54 High Holborn
      United Kingdom
      If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the UK data protection regulator, the Information Commissioner’s Office. Further details can be found at or 0303 123 1113.

    • Trustpilot

      Our Privacy Policy valid from May 25th, 2018

      (Version 7.0, May 2018)

      When you write a review on Trustpilot or otherwise use our Website, we collect and process personal data about you. This document helps you understand what personal information we collect about you, how we collect it, what we use it for, and what rights you have regarding your personal data.

      When we talk about “Trustpilot,” “we,” “us” or “our,” we mean Trustpilot A/S and our affiliates. We also use “Policy” to refer to this Privacy Policy and “Website” to refer to our applications and all of Trustpilot’s websites, like,, etc.

      Trustpilot A/S is the entity responsible for processing your personal data.

      1 Personal data - what we collect and what we use it for
      1.1 Master data

      When you create a profile or write your first review on the Website, we will automatically generate a personal account for you on Trustpilot (“Account”) and collect the following personal data about you (the “Master Data”):

      Your username (this will be public)
      Your securely encrypted password, and
      Your email address.
      This information is mandatory, which means that it will not be possible to write a review on the Website without it.

      You can choose to add further personal data to your profile. The additional data you can add is your name, a profile description, photo, gender, city, country, and language. This additional information will be part of your public profile and will also be part of the Master Data.

      Trustpilot is an open review platform and when we display your review we will connect it to your profile so that people can see who wrote the review. Therefore, please be aware that depending on the information you add to your profile and the username you choose, you may or may not be anonymous.

      1.2 Information in reviews and ratings

      When you write a review about a company and post it on our Website, we collect the information you put in your review. This includes:

      Which company you review
      The type of buying or service experience your review concerns (see the definition of “Service Experience” in our User Guidelines)
      The headline and content of your review
      Your rating of your Service Experience with the company (1-5 stars)
      The date of your review and, if you update your review, the date on which it is edited
      A reference number or order ID (if you or the company provides one)
      If we ask you to provide information or documentation verifying your Service Experience and you send us such documentation, we will collect and process the documentation for the purpose(s) stated in the request.
      Please don’t share any sensitive personal documents or information with us, either concerning yourself or others.

      1.3 Information about views, likes and how useful your review is for others

      When you write a review of a company on our Website, people can show that they find your review useful, for example by “liking it”, and we collect this information. We also collect information about how many people read your review. We don’t track the identities of people who aren’t logged in and read the reviews, but we do collect data on the number of consumers who read your review. If you “like” another person’s review we will also collect that information.

      1.4 Notifications

      If you notify us about a review that you believe violates our User Guidelines, then we collect the information you provide in your notification to us. This can include which review you notified us about, the reason for your notification, the date of your notification, etc.

      1.5 Information from other services, including social networks like Facebook

      You can connect your Trustpilot profile with your profile on social networks, e.g. Facebook, and Google+ (“Social Network(s)”). When you use this option we automatically collect selected information about you from your Social Networks. The information we collect depends on what information you have made available on those Social Networks and your privacy settings for sharing such information on the Social Networks. Depending on your settings and selection, we will collect the following information:

      Name and/or username
      Email address
      Profile photo
      Who your social connections are
      When you make a request to connect your Trustpilot profile with a Social Network profile, you will be informed about which information we will collect from the Social Network in question. You will receive this information before your request is carried out.

      You can choose to disconnect your Social Network profile from your Trustpilot profile via your Account. At this point, Trustpilot will remove your Social Network unique ID, and disconnect/revoke Trustpilot from your Social Network. Your profile picture from your Social Network profile will remain on your Trustpilot profile.

      1.6 Cookies

      Our Website uses cookies. Cookies identify your computer or device rather than you as an individual user, and are used for different purposes.

      Read more about which cookies the Website uses and for which purposes below (in 8).

      1.7 Your IP address, browser settings and location

      When you visit the Website, we register your computer’s IP address and browser settings. The IP address is the numerical address of the computer used to visit the Website. Browser settings can include the type of browser you use, browser language, and time zone. We collect this information so that we can trace the computer used in cases of misuse or unlawful actions in connection with visits to or use of the Website. We also use the IP address to approximate your location (at city level) and so that we know which sets of our Terms & Conditions apply to your use of our Website.

      1.8 Newsletters and digest emails

      We collect the information you provide us with when you subscribe to receive our newsletters, digest emails or similar (we collect your name, email address and newsletter preferences). If you no longer wish to receive our newsletters, digest emails or similar, you can unsubscribe by logging into your Account and changing your settings.

      1.9 For what purposes do we use your personal information?

      We will use the information you provide to us to:

      Provide our services to you, including displaying your reviews, and providing you with access to your profile and our Website
      Identify you as a registered user when you log in to the Website and re-visit the Website
      Verify the legitimacy of your reviews
      Improve the Website and our services
      Invite you to leave more reviews
      Respond to your questions and provide related customer service
      Pass on a message from the company you reviewed via the Website
      Contact you if your review is flagged by other users or companies and, if necessary, ask you to provide documentation to verify your review or experience
      Send you our newsletters
      Inform you when other users find your review helpful or otherwise provide feedback concerning your review
      Facilitate the social sharing function, including giving you the option to connect with members of your network who are both users of Trustpilot and users of one or more Social Networks
      Display which members of your Social Networks are users of Trustpilot in order to increase confidence in reviews and to create a better user experience on our Website
      Engage in various internal business purposes, i.e data analysis, audits, fraud monitoring and prevention, developing new products and services, improving or modifying the Website, or our services including our TrustBoxes, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities
      Comply with legal requirements and legal process, requests from public and governmental authorities, relevant industry standards and our internal policies
      Enforce our Terms & Conditions
      Protect our operations or those of any of our affiliates
      Protect our rights, privacy, safety or property and/or that of our affiliates, you or others
      Allow us to pursue available remedies or limit any damages that we sustain
      We will also use the information in other ways for which we provide specific notice at the time of collection.

      1.10 On what legal basis do we process your personal data?

      We need to process your personal information in order to:

      Perform our contract with you (see Article 6.1.b of the GDPR)
      Comply with our legal obligations (see Article 6.1.c of the GDPR) and operate an online review platform in compliance with, for example, the Unfair Commercial Practices Directive, ICPEN’s guidelines on online reviews and endorsements, The Consumer Protection from Unfair Trading Regulations 2008, The Competition and Markets Authority’s guidance on online reviews and endorsements, the Danish Consumer Ombudsman’s Guidelines on publication of user reviews, the Danish Marketing Practices Act etc.
      Pursue legitimate business interests of our own related to operating the Website and providing our services to you, or to pursue the legitimate interests of third parties as long as your interests and fundamental rights do not override those interests (see Article 6.1.f of the GDPR).
      For the establishment, exercise or defence of legal claims, where necessary (see Article 9.2.f of the GDPR)
      Some of these grounds for processing your personal data overlap, so there may be several reasons which justify us processing your personal information.

      In those limited circumstances where you have expressly given your consent to us to process your personal data (see Article 6.1.a of the GDPR), for example, when subscribing to our newsletters, you are free to revoke your consent at any time. However, please be aware that we may have the right to continue to process your information if it can be justified on one of the other legal bases mentioned above.

      You have the right to object to how we process your personal information, or ask us to restrict the processing. Please see below, at 13, for more details.

      If you would like more information about our legal basis for processing your personal information, please contact our Data Protection Officer (DPO) - see 14, below.

      2 Disclosure of personal information
      2.1 Disclosure of personal information on the Website

      We are an open review platform and we share your review on our Website so that others can read about your experience with a specific company. When you write a review, we will disclose your review, your username and other information you have chosen to connect with your public profile. Remember that if you have selected to use your name as your username, this can reveal your identity in full or in part - unless you use a pseudonym.

      We recommend that you exercise care in deciding which information to make available for disclosing on the Website, and be aware that depending on the level of information provided, you may or may not be anonymous.

      Master Data and other information

      When you write a review on our Website and create an Account, your username, review, photo, location and the number of reviews you have written will be visible on the Website. The companies you review can also receive information about your review.


      When you write a review on the Website, we use your computer’s IP address (see 1.7 of this Policy, above) to approximate your location to the nearest city. This information is made available to other users of the Website.

      Reviews you found useful

      When you find other reviews useful (by “liking” them), other users of our Website can see the review(s) you “liked”.

      Social Networks

      If you connect to a Social Network, information such as your profile photo, your name, birth year and approximate location will be collected from your Social Network profile and used to identify you on the Website. Subject to your privacy settings and the level of information available from the Social Network, users of the Website can use this information to identify which reviews you have written.

      If you have chosen to preserve anonymity by using a pseudonym for your Trustpilot username, be aware that information from Social Network(s) can reveal your identity in part or in full and make it possible to identify which reviews you have written.

      If your contacts or friends (referred to as “Connections”) on the Social Network have also connected with Trustpilot, we display on the Website how you are connected to these Connections through the Social Network. This is only visible to you. Other people on Trustpilot cannot see your Connections from Social Networks.

      2.2 Disclosure on services to which you connect your profile

      If you choose to connect your Trustpilot profile with your profile on a Social Network, information and reviews provided by you on the Website or data compiled by us about your use of the service on the Website (e.g. the number of reviews you have written) will be shared with and displayed in connection with your profile on the Social Network and will be subject to the privacy policy of the Social Network.

      2.3 Disclosure to other services, websites and companies

      One of Trustpilot's main goals is to increase the exposure and availability of reviews on the Website. We therefore permit other services to show reviews created on the Website. This increases the potential audience for your reviews.

      The categories of third party services and companies who can show your review(s) together with your public user profile are:

      Search engines, including Google and Bing
      Companies reviewed on Trustpilot
      Consumer portals and business portals, including price comparison websites, shopping guides, etc.
      Application partners and platforms, such as Prestashop, Magento, Shopify, WooCommerce
      Other similar websites where, in Trustpilot’s assessment, it will be relevant for users to search for reviews.
      Facebook “If your review has been shared on the Social Network”
      Once you submit your review, it is published on the Website. This means that the following information is disclosed:

      Your review(s), (see 1.2, above)
      Your username and the additional data you choose to add to your profile, such as your name, a profile description, photo, gender, city, country, and language.
      If you write a review on Trustpilot in response to an invitation sent by a company via our review invitation services, the company who sent you the invite will be able to link your review with the invitation.

      If we need to verify your review, we will contact you and ask for documentation that shows that you have had a Service Experience with the company that you have reviewed. We therefore recommend that you keep such documentation for 12 months from the date of your review. We explain the type of documentation you should send us here:

      We do not share the documentation you send to us with the reviewed company. However, if you have a reference number or order ID, we may pass that on to the company, unless you ask us not to.

      2.4 Other disclosures

      In addition to the above, we disclose your personal information to the following parties and in the following circumstances:

      To allow third party vendors, consultants and other service providers to perform services on our behalf
      To Trustpilot subsidiaries and other companies within the Trustpilot group of companies
      To comply with laws or to respond to claims, legal process (including but not limited to subpoenas and court orders) and requests from public and government authorities
      To cooperate with regulatory bodies and government authorities, including but not limited to Trading Standards, The Competition and Markets Authority, and the Danish Consumer Ombudsman, in connection with investigations or case referrals
      To third parties in connection with enforcement of our Terms & Conditions and Guidelines
      To third parties in order for us to protect our operations or those of our affiliates
      To third parties in order for us to pursue available remedies, or limit damages that we may sustain
      To third parties in order for us to investigate, prevent or take action regarding suspected or actual prohibited activities, including but not limited to fraud and misuse of our Website
      To a third party in the event of any reorganization, merger, acquisition, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business or assets (including in connection with any bankruptcy or similar proceedings).
      3 Data controller
      3.1 Information for which we are the data controller

      We are the data controller of the Master Data you enter to create and maintain your profile, which includes but is not limited to your name, password and email address, as well as the registration of your IP address.

      We are also the data controller of the information which is disclosed to other services (see 2.3). Denmark’s data protection laws govern our collection of your data.

      3.2 Information for which you are the data controller

      You are the data controller for the content you choose to disclose on the Website, and for the personal data disclosed when you connect your Social Network profile(s) with your profile on the Website.

      4 Links to websites
      Our Website contains links to other websites. Our inclusion of such links does not imply that we endorse those websites. We do not control the content of those third party websites, and assume no responsibility for the third party or their policies or practices.

      We encourage you to review the privacy policies for these third party websites because their procedures for collecting, handling and processing personal data will be different from ours.

      5 Data processors and transfer of personal information outside the EU
      We use external companies to maintain the technical operation of the Website and our services. These companies are data processors for the personal data for which we are the data controller. By accepting this Policy, you agree that we may also allow the data for which you are the data controller to be processed by these data processors.

      We have data processing agreements in place with the data processors and it follows from these agreements that they must act solely in accordance with our instructions. By accepting this Policy, you authorize us to instruct the data processors to process data in accordance with the Policy and for the purposes of using the Website.

      The data processors have taken reasonable technical and organizational measures to protect against the information being accidentally or illegally destroyed, becoming lost or deteriorating, and to protect against the information being disclosed to unauthorized persons, being misused, or in other ways being processed in violation of data protection laws.

      On your request – and possibly in return for remuneration at the data processors' applicable hourly rates at any time for such work – the data processors must supply you with sufficient information to demonstrate that the above-mentioned technical and organizational safety measures have been taken.

      Some of these data processors and third party services are located outside of the European Union, such as in the US. You consent to us using data processors in unsecure third countries provided that there is a legal framework governing the transfer of your personal data and ensuring adequate protection of it, for example if the data processor is part of the EU-US Privacy Shield framework.

      6 Data retention
      We keep the Master Data and other personal data you provide, including your reviews, for as long as you have an Account or as needed to provide you with our services. If you choose to delete your Account please note that all your reviews will also be deleted. We will delete this information upon your request and we will only save a log with the following information: your name, email address and the date of the deletion of your Account. We will keep the log for 3 years. All other information will be deleted.

      If you only use our Website for searching for reviewed companies, we will retain your information and keep your Account open until you decide to close your Account. In some cases, even if you close your account, we then choose to retain certain information (e.g. visits to our Website) in an anonymized or aggregated form.

      7 Security measures
      We use reasonable organizational, technical and administrative measures to protect your personal information within our organization and we regularly audit our system for vulnerabilities. However, since the internet is not a 100% secure environment, we cannot ensure or warrant the security of the information you transmit to us. Emails sent via the Website may not be encrypted, and we therefore advise you not to include any confidential information in your emails to us.

      To learn more about our current practices and policies regarding security and other information, please see our security practices We are always working to improve our security practices and we will update this information as these practices evolve over time.

      8 Cookies
      The Website uses cookies and similar technologies (“Cookies”). By using our Website, you accept that we use Cookies as described below.

      8.1 What types of Cookies do we use?

      Cookies are small pieces of information that the Website places on your computer's hard disk, on your tablet or on your smartphone. Note that HTML5 introduced Web Storage that has a similar nature to Cookies, and that we therefore consider that as a Cookie in the following.

      Cookies contain information that the Website uses to make the communication between you and your web browser more efficient. Cookies identify your computer or device rather than you as an individual user.

      We use session cookies, persistent cookies, HTML5 sessionStorage and HTML5 localStorage session cookies and HTML5 sessionStorage objects are temporary in nature and are deleted when you exit your web browser. Persistent cookies are permanent in nature and are stored and remain on your computer until they are deleted. Persistent cookies expire or auto delete after a certain period of time, which is set per cookie, but are renewed each time you visit the Website. HTML5 localStorage objects are permanent in nature and remain on your computer until they are deleted.

      8.2 What do we use Cookies for?

      We use Cookies for:

      Generating statistics

      Measuring Website traffic such as the number of visits to the Website, which domains the visitors come from, which pages they visit on the Website and in which overall geographical areas the visitors are located.

      Monitoring Website performance and your use of our Website

      Monitoring the performance of the Website, our applications and TrustBoxes and how you use our Website, applications and TrustBoxes.

      Authentication and improving the functionality of our Website

      Optimizing your experience with the Website, which includes remembering your username and password when you return to the Website, and remembering information about your browser and preferences (e.g. which language you prefer).

      Connecting you to Social Networks

      We give you the option of connecting with Social Networks, such as Facebook.

      Quality assurance

      Ensuring the quality of reviews and to prevent misuse or irregularities in connection with writing reviews and using the Website.

      Targeted advertisements

      Displaying relevant advertisements on the Website, including interest-based advertisements, which we believe are of interest to you. We use third parties to provide these advertisements when you visit the Website and other websites. These third parties may use Cookies alone or in conjunction with web beacons or other tracking technologies to collect information about your use of our Website and other websites.

      8.3 Third party Cookies

      Third party Cookies are set by third party websites – not our Website. When you visit our Website, the following third party Cookies may be set:

      Facebook cookies, set when you log in to our Website with Facebook
      Google cookies, set when you log in to our Website with Google
      Google AdSense cookies, set when displaying relevant targeted advertisements on our Website. Some cookies may be set as DoubleClick, which is part of Google
      New Relic cookies, set when monitoring and analyzing the performance of our applications and metrics from user sessions. Read more here
      Hotjar localStorage, set for managing how and when surveys are displayed. Read more here.
      8.4 Deletion of cookies

      You can delete the cookies already on your device. You can typically delete cookies from the Privacy or History area, available from the Settings or Options menu in the browser. In most browsers, the same menu can be reached through the Ctrl+Shift+Del keyboard shortcut or Command+Shift+Del if you're on a Mac.

      If you do not accept Cookies from our Website, you may experience inconvenience in your use of the Website, and you may be prevented from accessing some of its features.

      9 Access and insights into the personal data we have about you
      If you have an Account on Trustpilot, you can log in to your Account and see what information we have about you, including your reviews, and why we have that information. You can read more about how to here (LINK).

      If you don’t have an Account, you can email and request information about your personal data. Upon receiving your request, we will let you know what personal information we have about you, how we collect the information, the purpose for which we process your personal data, and who we share your personal information with.

      10 Download your personal data (data portability)
      If you have a user profile on Trustpilot, you can download the personal data that you have provided to us, including your reviews. You can read more about how to download your personal data here (LINK).

      11 Correction and deletion of your personal data
      If any of the Master Data or other personal information that we have about you in our capacity as a data controller is incorrect or misleading, you can correct most of the information yourself via your Account. We recommend that you make any the correction(s) yourself. Otherwise, you are welcome to ask us to assist with correcting your information.

      You may at any time correct or delete any content and personal information on the Website for which you are the data controller (see 3.2). If your personal information changes, or if you no longer wish to appear on the Website, you can update or delete the information by logging in to your Account.

      If your Account is deleted, all the data associated with your Account will be deleted, including your Master Data and reviews on the Website.

      We reserve the right to block access to your Account and/or delete it if the Account or the content associated with your Account or your review(s) on the Website is, in our assessment, discriminating, racist, sexually oriented, unethical, threatening, offensive, harassing or otherwise violates applicable laws, third party rights or our User Guidelines, or is inconsistent with the purpose of the Website. If we block access to or delete your Account, we will inform you of the reason for blocking or deleting your Account by sending an email to the address you provided when you created your Account.

      12 Other rights
      In addition to the rights set out above concerning your personal data, you also have the following rights:

      You also have the right to object to the processing of your personal data and have the processing of your personal data restricted.
      In particular, you have an unconditional right to object to the processing of your personal data for direct marketing purposes.
      If our processing of your personal information is based on your consent, you have the right to withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing of data carried out before you withdrew your consent. You may withdraw your consent by emailing us at
      In some circumstances, these rights may be limited or conditional. For example, whether or not you have the right to data portability in a particular case depends on the specific circumstances of the processing activity.

      13 Children’s information
      Our Website is not intended for children. If you become aware that a child under the age of 13 has provided us with their personal information, please contact us.

      14 Our Data Protection Officer
      We have a Data Protection Officer (DPO). If you have any questions about the data processing activities performed by us, you are welcome to contact our DPO by email at:

      15 Changes to this Policy
      We reserve the right to make changes to this Policy. The date shown at the start of this Policy indicates when it was last revised. If we make material changes to it, we will provide notice through our Website, or by other means, to give you the opportunity to review the changes before they come into effect. If you object to our changes, you can close your account. Your continued use of our Website after we publish or send a notice about the changes to the Policy will mean that you accept and agree to the updated Policy.

      16 Contact information and where to send questions or complaints
      If you have questions or concerns about our Policy, how we process your personal information, or would like us to correct your personal information, feel free to contact us at:

      You can also reach us by post.

      If contacting us does not resolve your complaint, you have further options, for example you may always lodge a complaint with a data protection supervisory authority, e.g. The Danish Data Protection Agency. You can read more about it here.

      Our contact details are:

      Trustpilot A/S,

      Pilestraede 58, 5th floor, 1112 Copenhagen, Denmark

      CVR no.: 30276582

      You can also find additional resources about data privacy in our Support Center here

    • Click Guardian

      Is Click Guardian GDPR Compliant?
      Click Guardian is fully GDPR compliant and committed to safeguarding and preserving the privacy of our visitors. We take this matter very seriously and will always respect your right to privacy. Click Guardian takes every reasonable precaution to ensure that your information is only used in the ways outlined by our Privacy Policy and within compliance of the Click Guardian Terms and Conditions:

      Click Guardian Privacy Policy

      Click Guardian Terms & Conditions

    • Ruler Analytics

      Privacy Policy
      Cookie Policy
      We use cookies our across our website to help enhance user experience and help make visits to our site more effective.

      Cookies are small data files which are sent from a web server to a web browser, and, depending on the type of cookie being used, either expire at the end of a browsing session or are stored until a set date.

      Cookies are used for a variety of purposes, namely to help us monitor how customers user our site and how we can best modify it to accommodate their needs. Please note, however, that restricting the use of cookies may impact the functionality of our website.

      By using our website and agreeing to the terms of this policy, you consent to our use of cookies in accordance with the terms of this policy.

      Cookies We Use

      Cookie Type Cookie Name Description
      Google Analytics _utma
      _utmc_utmz To improve the performance of our site and to help enhance user experience, we use a service provide by Google Analytics which allows us to count the amount of page visits and traffic sources our site receives.
      Ruler Analytics _ra To improve functionality and to help measure the amount of page visits and traffic sources our site receives, we use a monitoring service provided by Ruler Analytics.

      Blocking Cookies

      Most web browsers allow you to block cookies from being installed on your device through browser setting configuration. To obtain information about how to do this with your browser, please click one of the following links;

      Firefox –

      Chrome –

      Internet Explorer –

      Safari –

      Deleting Cookies

      Most web browsers also allow you to delete cookies that are stored on your device through browser configuration. To obtain information on how to do this with your browser, please click one of the following links;

      Firefox –

      Chrome –

      Internet Explorer –

      Safari –

      Mobile phone and tablet users may have to refer to their handset manual or in-phone settings for details on how to block or delete cookies from their mobile browser.

Contact information

    • Owner and Data Controller

      Money Redress Limited, attention of the Director
      Ground Floor
      22 Vantage Park
      High View Close
      LE4 9LJ Telephone 0116 4646600

      Owner contact email: