Personal Data processed for the following purposes and using the following services:

• • Analytics

    • Google Analytics, Google Analytics with anonymized IP and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Tracker

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player and YouTube Data API

      Personal Data: Tracker

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Contact information

• • Owner and Data Controller

    The Soul of Art
    5 Toscana St., 04022 Fondi
    Italy. VAT ID: IT02850070596

    Owner contact email: info@thesoulofart.org