Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • GoDaddy Digital Marketing Suite

      Personal Data: clicks; email address; first name; interaction events; last name; page views

    • WhatsApp Business direct marketing

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Analytics

    • Meta Events Manager

      Personal Data: payment info; state

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Backup saving and management

    • Sectigo CodeGuard

      Personal Data: various types of Data

  • Building and running Italy Rome Tour

    • WordPress (self-hosted)

      Personal Data: billing address; city; contact info; country; Data communicated while using the service; email address; first name; last name; password; payment info; phone number; physical address; purchase history; username; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling activities related to compliance

    • accessiBe accessWidget

      Personal Data: Trackers; Usage Data

    • iubenda WayWidget

      Personal Data: IP address; page views; Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: email address; first name; last name; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; Trackers; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailchimp and Vertigo Media

      Personal Data: email address; Trackers; Usage Data

    • GoDaddy Professional Email

      Personal Data: email address; Trackers

  • Managing data collection and online surveys

    • Elementor Form widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: Data communicated while using the service; Usage Data

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

    • GoDaddy Web Hosting

      Personal Data: device information; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Bunny CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Italy Rome Tour depends on the payment system used.

Contact information

• • Owner and Data Controller

    Italy Rome Tour SRL
    Largo Giuseppe Minganti, 4
    00156 Rome – Italy

    Owner contact email: italyrometour@gmail.com