Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager

      Personal Data: Cookies; Usage Data

    • Broadstreet Ads and Microsoft Advertising

      Personal Data: Trackers; Usage Data

  • Advertising serving infrastructure

    • Broadstreet Ads

  • Analytics

    • Analytics collected directly and Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: Usage Data

    • Meta Events Manager and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • How and why personal information is used and Who personal information is shared with

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: Cookies; email address; first name; last name; Usage Data

    • Contact form

      Personal Data: email address; first name; last name

  • Content commenting

    • Comment system managed directly

      Personal Data: Usage Data; username

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • SoundCloud widget

      Personal Data: Usage Data

    • YouTube video widget

      Personal Data: Cookies; Usage Data

  • Handling payments

    • Authorize.Net

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Lucky Orange

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • JotForm widget

      Personal Data: Cookies; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with online survey platforms

    • SurveyMonkey Widget

      Personal Data: Cookies; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: Cookies; Usage Data

    • Lucky Orange

  • Marketing

    • ViralSweep

  • Registration and authentication

    • Zoom Webinars

  • Registration and authentication provided directly by Lessiter Media

    • Direct registration

      Personal Data: email address; first name; last name; User ID; username

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing, Remarketing with Google Analytics and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

    • Simpli.fi

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Omeda Fulfillment Service

    Print and Digital Magazine Subscription fulfillment, Olytics analytics, Email Newsletters and Communications.
    Personal Data: Cookies, Mailing Address, Contact Data and Usage Data

  • Lessiter Media

    Lessiter Media is the owner of the following digital properties:
    AgEquipmentIntelligence.com
    AmericanFarriers.com
    CoverCropStrategies.com
    Farm-Equipment.com
    LessiterMedia.com
    No-TillFarmer.com
    PrecisionFarmingDealer.com
    RuralLifestyleDealer.com
    StripTillFarmer.com

  • Web Hosting

    ePublishing
    Personal Data: various types of Data as specified in the privacy policy of the service

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Lessiter Media depends on the payment system used.

Contact information

• • Owner and Data Controller

    Lessiter Media
    16655 W Wisconsin Ave
    Brookfield, WI 53005
    1.262.782.4480

    Owner contact email: privacy@lessitermedia.com