Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager

      Personal Data: Cookies; Usage Data

    • Broadstreet Ads, Meta ads conversion tracking (Meta pixel), Microsoft Advertising and Simpli.fi

      Personal Data: Trackers; Usage Data

    • Direct marketing via SMS

      Personal Data: phone number

  • Advertising serving infrastructure

    • Broadstreet Ads

  • Analytics

    • Analytics collected directly and Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • How and why personal information is used and Who personal information is shared with

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: Cookies; email address; first name; last name; Usage Data

    • Contact form

      Personal Data: email address; first name; last name

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: Usage Data; username

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • SoundCloud widget

      Personal Data: Usage Data

    • YouTube video widget

      Personal Data: Cookies; Usage Data

  • Handling payments

    • Authorize.Net

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Lucky Orange

    • Microsoft Clarity

      Personal Data: Trackers

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • JotForm widget

      Personal Data: Cookies; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with online survey platforms

    • SurveyMonkey Widget

      Personal Data: Cookies; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: Cookies; Usage Data

    • Lucky Orange

  • Marketing

    • ViralSweep

  • Registration and authentication

    • Zoom Webinars

  • Registration and authentication provided directly by Lessiter Media

    • Direct registration

      Personal Data: email address; first name; last name; User ID; username

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing, Remarketing with Google Analytics and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

    • Simpli.fi

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

    • Google Publisher Tag

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Omeda Fulfillment Service

    Print and Digital Magazine Subscription fulfillment, Olytics analytics, Email Newsletters and Communications.
    Personal Data: Cookies, Mailing Address, Contact Data and Usage Data

  • Lessiter Media

    Lessiter Media is the owner of the following digital properties:
    AgEquipmentIntelligence.com
    AmericanFarriers.com
    CoverCropStrategies.com
    Farm-Equipment.com
    LessiterMedia.com
    No-TillFarmer.com
    PrecisionFarmingDealer.com
    RuralLifestyleDealer.com
    StripTillFarmer.com

  • Web Hosting

    ePublishing
    Personal Data: various types of Data as specified in the privacy policy of the service

  • SMS Service

    Introduction
    This SMS Service Privacy Policy by Lessiter Media ("we," "us," or "our") details the privacy practices specific to the SMS text messaging services we provide. Designed to augment our comprehensive privacy policy, this section introduces additional clarity regarding how we collect, use, and safeguard information within our SMS services. In instances of conflict between this SMS Service Privacy Policy and other sections of our general privacy policy, the terms outlined herein shall take precedence.
    
    Information Collection and Use
    Our SMS service may collect personal information, including your mobile phone number and any supplementary details you choose to provide. Additionally, we gather data on the content of messages sent and received through our service, alongside usage data, such as the timing of these messages. This information is exclusively utilized to deliver, enhance, and monitor our SMS services, which includes troubleshooting and resolving technical issues.
    
    Data Sharing and Disclosure
    Protecting your privacy is a top priority for us. We pledge not to sell your personal information. The sharing of your information is restricted solely to situations necessitated by legal requirements or essential for fulfilling our service commitments to you. This may include, but is not limited to, adhering to legal processes or responding to requests from public authorities.
    
    SMS Privacy Rules
    • Consent for Communication: By subscribing to our SMS service, you grant explicit consent to receive SMS messages from us, as described during the initial subscription process.
    • Opting Out: Should you decide to withdraw your consent, you can unsubscribe from our SMS service at any time by replying "STOP" to any message we send.
    • Data Protection: Our commitment to protecting your personal information and upholding your privacy rights is unwavering, aligning with both our comprehensive privacy policy and applicable data protection laws.
    
    Modifications to SMS Privacy Provisions
    We reserve the right to amend these SMS privacy provisions as necessary. Changes will take effect immediately upon their publication on our website. Continuing to use our SMS service following such updates signifies your acceptance of the revised policy and your consent to be governed by its terms.
    
    Conflicts with Other Provisions
    Should discrepancies or conflicts arise between this SMS Service Privacy Policy and any other portion of our overall privacy policy or any other agreements or policies, the terms set forth in this section will override with respect to our SMS services.
    Should you have any inquiries or concerns regarding these SMS privacy rules or any facet of our privacy practices, please do not hesitate to contact us directly.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Lessiter Media depends on the payment system used.

  • Push notifications

    Lessiter Media may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for Lessiter Media, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of Lessiter Media.

  • Push notifications based on the User's geographic location

    Lessiter Media may use the User's geographic location to send push notifications for the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of Lessiter Media.

  • Push notifications for direct marketing

    Lessiter Media may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by Lessiter Media).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for Lessiter Media or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of Lessiter Media.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

Contact information

• • Owner and Data Controller

    Lessiter Media
    16655 W Wisconsin Ave
    Brookfield, WI 53005
    1.262.782.4480

    Owner contact email: privacy@lessitermedia.com