Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking, Google Conversion linker, LiveIntent and Salesforce

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics 4 and HubSpot Analytics

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and YouTube Video Widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Platform services and hosting

    • Webflow

      Personal Data: Trackers

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

    • Segment

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: Trackers

    • Pardot

      Personal Data: Data communicated while using the service; device information; email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Bridgeline Digital, Inc.
    100 Sylvan Rd
    Suite G-700
    Woburn, MA 01801
    T: 781-376-5555

    Owner contact email: privacy@bridgeline.com