Privacy Policy of www.theblueshield.org

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics and Wordpress Stats

        Personal Data: Cookies; Usage Data

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Maps widget and YouTube video widget

        Personal Data: Cookies; Usage Data

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • WordPress.com Single Sign On

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Contact information

    • Owner and Data Controller

      Dr Emma Cunliffe
      Blue Shield
      Office Address:
      SACS,
      Armstrong Building,
      Newcastle University,
      Newcastle Upon Tyne
      Tyne and Wear
      NE1 7RU

      Owner contact email: blueshield.international@theblueshield.org