Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense, Google Ads conversion tracking, Google Ads Similar audiences and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ads Customer Match

      Personal Data: email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads Optimized Targeting

      Personal Data: children; clicks; date of birth; education history; email address; first name; gender; interests; last name; marital status; page views; Usage Data

    • Google Ads Audience Expansion

      Personal Data: children; clicks; date of birth; education history; gender; interests; marital status; page views; Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; email address; first name; geographic position; language; last name; page views; referral URL; search history; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; various types of Data; website

    • Lead Champion

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot CRM and HubSpot Lead Management

      Personal Data: company name; email address; first name; last name; phone number; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Impresoft Engage Srl - Società a Socio Unico soggetta all’attività di Direzione e Coordinamento di Impresoft S.p.A
    ‍Sede Legale e Amministrativa: Via Vecchia Ferriera 5, 36100 Vicenza (VI)
    P. IVA IT03184500241

    Owner contact email: dpo@impresoft.com