Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Stripe account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Amazon Mobile Ads

      Personal Data: Cookies; Usage Data

    • Meta ads conversion tracking (Meta pixel), X Ads conversion tracking and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ad Manager

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Analytics collected directly

      Personal Data: Cookies; Usage Data

    • Wordpress Stats

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Tracker

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Commercial affiliation

    • Amazon Affiliation

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; country; first name; last name; Tax ID; VAT Number; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • GetSiteControl contact form

      Personal Data: Cookies; email address; Usage Data

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; username

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Gravatar

      Personal Data: email address; Usage Data

    • YouTube video widget without cookies

      Personal Data: Usage Data

    • YouTube video widget

      Personal Data: Cookies; Usage Data

    • Font Awesome

      Personal Data: Tracker; Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Tracker

  • Handling payments

    • PayPal, PayPal Payments Hub, Stripe and Amazon Payments

      Personal Data: various types of Data as specified in the privacy policy of the service

    • PayPal Carrier Payments

      Personal Data: phone number; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Inspectlet

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • Google App Engine and Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets and PayPal button and widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Ionos

      Personal Data: billing address; city; company name; country; credit card number; Data communicated while using the service; date of birth; device information; email address; financial information; first name; gender; geographic position; language; last name; payment info; physical address; prefix ; state; Usage Data; User ID; username; VAT Number; ZIP/Postal code

  • Registration and authentication

    • Log In with PayPal, WordPress.com Single Sign On, Stripe OAuth, Google OAuth and YouTube OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Direct registration

      Personal Data: email address; first name; last name

    • Twitter Digits

      Personal Data: phone number

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing, Remarketing with Google Analytics, Twitter Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • jsDelivr

      Personal Data: Usage Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Unique device identification

    This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

  • User identification via a universally unique identifier (UUID)

    This Application may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

Contact information

• • Owner and Data Controller

    Effetto Viola S.r.l. - Piazza Minghetti, 4 - 40124 Bologna (IT)

    Owner contact email: info@effettoviola.it