Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • YouTube Analytics and Reporting API

      Personal Data: Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Tracker

    • iubenda Cookie Solution

      Personal Data: Tracker

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; country; county; email address; first name; last name; phone number; profession

    • Contact form

      Personal Data: city; country; county; email address; field of activity; first name; last name; phone number; profession; various types of Data

  • Data transfer outside the EU

    • Data transfer to countries that guarantee European standards and Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget, Font Awesome and YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Managing data collection and online surveys

    • Data provided via online forms, managed directly

      Personal Data: city; country; name; phone number; profession

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: city; country; county; email address; first name; last name; password; phone number; state; ZIP/Postal code

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Transfer of personal information outside of Brazil based on your consent

    We can transfer your personal information outside of the Brazilian territory if you consent to such transfer.
    When we ask for your consent, we’ll make sure to provide all the information that you need to make an educated decision and to understand the implications and consequences of providing or denying your consent.
    Such information will be given in clear and plain language and in such a way that you’ll be able to clearly distinguish these requests from other consent requests that we may possibly ask.
    You may withdraw your consent at any time.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    PONY S.p.a. - Via G. Di Vittorio, 8
    20065 Inzago (MI)
    Tel +39 029549901

    Owner contact email: info@ponyitaly.com