Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ad Manager, Google Ads conversion tracking, Meta Lookalike Audience and STUDIO GONG

      Personal Data: Trackers; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; Trackers

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: billing address; browser information; browsing history; city; clicks; country; Data communicated while using the service; date of birth; email address; first name; gender; IP address; last name; order ID; page views; payment info; phone number; search history; shipping address; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; user subscriptions; ZIP/Postal code

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Contact form

      Personal Data: city; country; date of birth; email address; first name; last name; phone number; physical address; state; Tax ID; Trackers; Usage Data; various types of Data; VAT Number; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: payment info; Tax ID; Trackers; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing contacts and sending messages

    • Amazon Simple Email Service (SES)

      Personal Data: email address

    • Klaviyo

      Personal Data: country; date of birth; email address; first name; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; username; various types of Data

    • Sendgrid

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: Trackers; various types of Data

  • Remarketing and behavioral targeting

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Google Ads Remarketing, Remarketing with Google Analytics, Google Ad Manager Audience Extension and Facebook Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: city; country; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; state; Trackers; Usage Data; username; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Moreschi S.p.A., Via Cararola 69, 27029 Vigevano (PV) Italia, VAT IT00333260180, R.E.A. PV 137957

    Owner contact email: customercare@moreschi.it