This Website collects some Personal Data from its Users.
Personal Data: Cookies and Usage Data
Personal Data: Cookies
Personal Data: email address
Personal Data: email address, first name and last name
Personal Data: email address
Personal Data: email address and Usage Data
Personal Data: Cookies and email address
Personal Data: Cookies and Usage Data
Personal Data: Cookies and Usage Data
StackAdapt uses the data they collect in order to display advertisements that they believe may be relevant to the user. In seeking to identify relevant advertisements, they use this data to create and refine user segments, to develop and refine algorithms, and to understand better how users' interaction with a website might be of interest to advertisers.
StackAdapt employs all reasonable industry standard measures to protect against the unauthorized access, disclosure, modification or destruction of the information they collect and their levels of safeguards correspond to the level of sensitivity of the information. While they are committed to ensuring the security of the information, no protection measure can provide a 100% guarantee of security. Consequently, they do not warrant or guarantee the security of the information.
StackAdapt shares data with trusted third parties, such as advertisers, when they have agreements with them for their use of services on the StackAdapt Platform. These agreements include clauses that hold their partners to the same high level of privacy protection they apply to the data and to never use the data for any other purpose than what they have committed to.
We never disclose any personal data unless we are required by law and we would only do so having verified the lawful authority of the request, such as to comply with a judicial proceeding, court order, or legal process served on us and to defend against legal claims. We may also voluntarily disclose personal data as allowed by law to prevent fraudulent activities.
Mobile Advertising ID
StackAdapt may use Advertising Identifiers for in-app ad targeting on mobile devices. Mobile operating systems including Apple's iOS and Google's Android provide an option of opting out of targeted in-app ads. To opt out, the user simply navigates to the operating system settings and follows the instructions. We act accordingly.
Adelphic LLC (“Adelphic”) is a mobile and cross-channel programmatic advertising platform that helps brands meaningfully connect and engage with the right audiences.
Information They Collect
Personal Information That You Give Them
Adelphic generally does not collect or use personal information about individual Users through the Adelphic Service. When they say “personal information,” they mean individually identifiable information that would allow them to determine the actual identity of and/or directly contact a specific living person, such as an email address or telephone number.
Adelphic collects personal information only when they are contacted directly by an individual through the Site and the individual voluntarily provides personal information to us, such as by submitting a question or registering to use the Adelphic Service. Adelphic does not collect personal information about consumers that receive advertiser offers through the Adelphic Service.
Information Adelphic Collects Automatically
The Adelphic Services collect information about your device and the ads that they deliver onto your device. This data, which is collected passively using various technologies may come from such sources as your web browser or the apps that you use. Adelphic also may obtain the precise location (e.g., lat/long coordinates) of your device and may use that information to target ads. They also combine the information collected across multiple sites and mobile apps in order to create interest segments that help them target future advertisements based upon those inferred interests. This practice is sometimes referred to as behavioral advertising or interest-based advertising. They use this information as part of the Adelphic Services to perform a variety of tasks, such as limiting the number of times a specific advertisement is presented to the same User (frequency capping), providing an advertisement to only certain types of Users, or providing a report to a client on the number of its advertisements that were clicked. Adelphic may share this information with clients, vendors, and other companies that they conduct business with as permitted by law.
Cookies and Similar Technology
In operating the Adelphic Service and Site, Adelphic may use a technology called “cookies,” which are small text files that our Site serve to your browser when you access the Site. Their cookies may collect and store audience segments, help provide additional functionality to the Adelphic Service and Site, and help them analyze usage more accurately.
They may also use an advertising identifier created by your mobile operating system to store information on our servers and later retrieve it to provide the Adelphic Services. The Android Advertising ID and Apple iOS’ IDFA are examples of advertising identifiers. For more information about advertising identifiers, please check the settings of your mobile device. The advertising identifiers provide similar functionality as cookies when used to provide the Adelphic Services.
How Adelphic Uses Information They Collect
Adelphic may use personal information as follows:
Pseudonymous Ad Serving Information
Adelphic uses the pseudonymous information they collect via the Adelphic Service to create audience segments that make advertising delivered to consumers more relevant. This process is sometimes referred to as interest-based advertising. This information is typically associated with the advertising identifier referenced above. This information is used by Adelphic, their clients and partners, including advertisers and publishers, to deliver targeted advertising. In the process of serving an advertisement to a device, Adelphic, or our partners, may decide to serve an ad based on one or more audience segments associated with that device, and the audience segment they believe may be associated with that device. Where Adelphic is able to use this and other information to infer that one browser or device likely belongs to the same User or household, the Adelphic Services may consider those browsers and devices “linked” for purposes of ad serving and interest based advertising This linking process is sometimes referred to as creating a device graph. The data they collect is also used for reporting purposes, to give clients more information about the performance of their advertising campaigns, and to improve performance over time.
Your Choices – Opt Out Process
If you want to opt out from interest based advertising from Adelphic, click here.
You may also opt-out of interest-based advertising from many of Adelphic’s partners at the DAA’s opt-out site.
Adelphic generally does not collect personal information through the Adelphic Service, and only via the Site when it is provided to them. In most cases, if and/or when Adelphic obtains personal information, it relates to their current or prospective clients and business partners. You have certain access rights to your personal information contained in their systems. If you have submitted personal information through the Adelphic Service or Site and wish to access, correct, or delete this personal information, please contact us at email@example.com.
We do not knowingly target advertisements to children under the age of thirteen (13) nor do we knowingly collect any personal information from children under the age of 13.
With Adelphic's Clients and Business Partners. The Adelphic Service is used by advertisers, publishers and other companies providing advertising services such as advertising agencies. They may share audience segments with these clients to enable them to deliver targeted advertising and to conduct analytics. Where Adelphic shares information with such third parties, they require them to follow privacy and data security principles and practices that are substantially similar to theirs. When you opt-out of Adelphic services (as described above), they stop sharing interest based advertising data with these third parties.
With Adelphic Service Providers and Vendors. They may employ other companies and individuals to perform services and functions on their behalf.
Adelphic may otherwise share any information it collects:
if Adelphic believes that doing so is legally required;
to protect against harm to the rights, property, or safety of Adelphic, our partners, or the public as required or permitted by law;
if Adelphic is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, as permitted by law and/or contract. Adelphic may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
Adelphic is committed to protecting the security of the information we collect. They use a variety of technologies and procedures to protect information from unauthorized access, use or disclosure. However, no digital transmission or form of electronic storage is ever fully secure or error free. Therefore, we cannot guarantee its absolute security. Please keep this in mind when disclosing any personal information to Adelphic.
Adelphic stores personal information such as email address, telephone number or billing details for so long as you continue to have a business relationship with Adelphic and for a reasonable time thereafter for record keeping purposes. You may ask them to delete that information by following the instructions below. They store pseudonymous identifiers such as cookie IDs and mobile advertising ID’s collected via their Services for as long as their systems are able to recognize a particular User and for 90 days thereafter. The pseudonymous ad serving and targeting data that is generally associated with those pseudonymous identifiers is stored on a 90-day rolling basis.
Data Integrity, Purpose Limitation
They process information in a way that is compatible with and relevant for the purpose for which it was collected as described above. To the extent necessary for those purposes, they take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.
Recourse, Privacy Complaints by European Union and Swiss Residents
Adelphic has further committed to refer unresolved privacy complaints under the EU-U.S. and Swiss-U.S. Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint.
Finally as a last resort and under limited circumstances, EU and Swiss individuals with residual complaints may invoke a binding arbitration option before a Privacy Shield Panel.
Adelphic is subject to the regulatory and enforcement authority of the United States Federal Trade Commission (FTC).
Adelphic is a member of the Digital Advertising Alliance (DAA) and complies with DAA’s Self-Regulatory Program for Online Behavioral Advertising.
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