Privacy Policy of

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Reach and GRAPHINIUM

        Personal Data: Tracker; Usage Data

    • Analytics

      • Google Analytics, Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, HubSpot Analytics, LinkedIn conversion tracking, Quantcast Measure, Rocket Fuel conversion tracking and Twitter Ads conversion tracking

        Personal Data: Cookies; Usage Data

      • User ID extension for Google Analytics

        Personal Data: Cookies

      • Hotjar Form Analysis & Conversion Funnels and Wordpress Stats

        Personal Data: Tracker; Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: email address

      • Contact form

        Personal Data: email address; first name; last name

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Handling productivity related activity

      • Google Workspace

        Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; last name; password; phone number; physical address; profession; profile picture; screenshots; Tracker; Usage Data; username; VAT Number; workplace

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Tracker; Usage Data; various types of Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Tracker; Usage Data; various types of Data

    • Managing contacts and sending messages

      • Constant Contact

        Personal Data: email address

      • HubSpot Email

        Personal Data: email address; Usage Data

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; password; phone number; physical address; profession; state; Tracker; Usage Data; username; website

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Facebook Remarketing, LinkedIn Website Retargeting, Remarketing with Google Analytics and Twitter Remarketing

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • StackAdapt

      At StackAdapt, in accordance with the privacy policies of the websites they work with, they collect Internet Protocol ("IP") address, browser information, recent search history, and activity on various websites in order to display effective native and video advertisements. Native advertisements are advertisements that are integrated into the content of a given platform, such as a website. Based on the behavior and preferences of the users, StackAdapt seeks to group them into certain categories and display the most relevant advertisements to the users in those categories. StackAdapt strictly follows the privacy policy of the website or other platforms they interact with. For example, they would never collect data from a website user who has opted out of cookies.

      StackAdapt uses "pixel tags" and/or "cookies". Pixel tags are small bits of code that provide a method of delivery information on a webpage which allows the operator of the page or a third party to collect the IP address of the users of the page. Cookies are small text files that are stored on the browser of a computer that uniquely identify the browser and provide information to the cookie sender. Many websites send cookies to the browsers that are visiting those sites, and many browsers are initially configured to accept cookies. Users can change the browser settings to refuse cookies or to alert them when a cookie has been placed on their browser. The user can check the browser for details in this regard.

      StackAdapt uses the data they collect in order to display advertisements that they believe may be relevant to the user. In seeking to identify relevant advertisements, they use this data to create and refine user segments, to develop and refine algorithms, and to understand better how users' interaction with a website might be of interest to advertisers.

      Data Security
      StackAdapt employs all reasonable industry standard measures to protect against the unauthorized access, disclosure, modification or destruction of the information they collect and their levels of safeguards correspond to the level of sensitivity of the information. While they are committed to ensuring the security of the information, no protection measure can provide a 100% guarantee of security. Consequently, they do not warrant or guarantee the security of the information.

      Sharing Data
      StackAdapt shares data with trusted third parties, such as advertisers, when they have agreements with them for their use of services on the StackAdapt Platform. These agreements include clauses that hold their partners to the same high level of privacy protection they apply to the data and to never use the data for any other purpose than what they have committed to.

      We never disclose any personal data unless we are required by law and we would only do so having verified the lawful authority of the request, such as to comply with a judicial proceeding, court order, or legal process served on us and to defend against legal claims. We may also voluntarily disclose personal data as allowed by law to prevent fraudulent activities.

      Mobile Advertising ID
      StackAdapt may use Advertising Identifiers for in-app ad targeting on mobile devices. Mobile operating systems including Apple's iOS and Google's Android provide an option of opting out of targeted in-app ads. To opt out, the user simply navigates to the operating system settings and follows the instructions. We act accordingly.

    • Adelphic

      Adelphic LLC (“Adelphic”) is a mobile and cross-channel programmatic advertising platform that helps brands meaningfully connect and engage with the right audiences.

      This Privacy Policy describes Adelphic’s practices and policies for information they collect through their advertising platform (the “Adelphic Service”). The Adelphic Service is designed to deliver, target and report on advertising messages delivered onto computers, mobile phones and similar devices. Those ads are delivered to those who use those devices (the “Users”).

      By advertising through the Adelphic Service, or visiting the Site and/or otherwise using the Adelphic Service, you agree to the terms of this Privacy Policy.

      Information They Collect
      Personal Information That You Give Them

      Adelphic generally does not collect or use personal information about individual Users through the Adelphic Service. When they say “personal information,” they mean individually identifiable information that would allow them to determine the actual identity of and/or directly contact a specific living person, such as an email address or telephone number.

      Adelphic collects personal information only when they are contacted directly by an individual through the Site and the individual voluntarily provides personal information to us, such as by submitting a question or registering to use the Adelphic Service. Adelphic does not collect personal information about consumers that receive advertiser offers through the Adelphic Service.

      To the extent they receive it, they use personal information only in ways compatible with the purpose for which it was collected, such as to respond to such communications, to complete registration for the Adelphic Service, or to use the Adelphic Service. They take reasonable steps to ensure that any personal information is relevant to and reliable for its intended use. By voluntarily providing them with personal information, you are consenting to their use of it in accordance with this Privacy Policy.

      Information Adelphic Collects Automatically

      The Adelphic Services collect information about your device and the ads that they deliver onto your device. This data, which is collected passively using various technologies may come from such sources as your web browser or the apps that you use. Adelphic also may obtain the precise location (e.g., lat/long coordinates) of your device and may use that information to target ads. They also combine the information collected across multiple sites and mobile apps in order to create interest segments that help them target future advertisements based upon those inferred interests. This practice is sometimes referred to as behavioral advertising or interest-based advertising. They use this information as part of the Adelphic Services to perform a variety of tasks, such as limiting the number of times a specific advertisement is presented to the same User (frequency capping), providing an advertisement to only certain types of Users, or providing a report to a client on the number of its advertisements that were clicked. Adelphic may share this information with clients, vendors, and other companies that they conduct business with as permitted by law.

      Cookies and Similar Technology

      In operating the Adelphic Service and Site, Adelphic may use a technology called “cookies,” which are small text files that our Site serve to your browser when you access the Site. Their cookies may collect and store audience segments, help provide additional functionality to the Adelphic Service and Site, and help them analyze usage more accurately.

      They may also use an advertising identifier created by your mobile operating system to store information on our servers and later retrieve it to provide the Adelphic Services. The Android Advertising ID and Apple iOS’ IDFA are examples of advertising identifiers. For more information about advertising identifiers, please check the settings of your mobile device. The advertising identifiers provide similar functionality as cookies when used to provide the Adelphic Services.

      How Adelphic Uses Information They Collect
      Personal Information

      Adelphic may use personal information as follows:

      Pseudonymous Ad Serving Information

      Adelphic uses the pseudonymous information they collect via the Adelphic Service to create audience segments that make advertising delivered to consumers more relevant. This process is sometimes referred to as interest-based advertising. This information is typically associated with the advertising identifier referenced above. This information is used by Adelphic, their clients and partners, including advertisers and publishers, to deliver targeted advertising. In the process of serving an advertisement to a device, Adelphic, or our partners, may decide to serve an ad based on one or more audience segments associated with that device, and the audience segment they believe may be associated with that device. Where Adelphic is able to use this and other information to infer that one browser or device likely belongs to the same User or household, the Adelphic Services may consider those browsers and devices “linked” for purposes of ad serving and interest based advertising This linking process is sometimes referred to as creating a device graph. The data they collect is also used for reporting purposes, to give clients more information about the performance of their advertising campaigns, and to improve performance over time.

      Your Choices – Opt Out Process
      If you want to opt out from interest based advertising from Adelphic, click here.

      You may also opt-out of interest-based advertising from many of Adelphic’s partners at the DAA’s opt-out site.

      Adelphic generally does not collect personal information through the Adelphic Service, and only via the Site when it is provided to them. In most cases, if and/or when Adelphic obtains personal information, it relates to their current or prospective clients and business partners. You have certain access rights to your personal information contained in their systems. If you have submitted personal information through the Adelphic Service or Site and wish to access, correct, or delete this personal information, please contact us at

      We do not knowingly target advertisements to children under the age of thirteen (13) nor do we knowingly collect any personal information from children under the age of 13.

      Information Sharing
      With Adelphic's Clients and Business Partners. The Adelphic Service is used by advertisers, publishers and other companies providing advertising services such as advertising agencies. They may share audience segments with these clients to enable them to deliver targeted advertising and to conduct analytics. Where Adelphic shares information with such third parties, they require them to follow privacy and data security principles and practices that are substantially similar to theirs. When you opt-out of Adelphic services (as described above), they stop sharing interest based advertising data with these third parties.

      With Adelphic Service Providers and Vendors. They may employ other companies and individuals to perform services and functions on their behalf.

      Adelphic may otherwise share any information it collects:

      if Adelphic believes that doing so is legally required;
      to protect against harm to the rights, property, or safety of Adelphic, our partners, or the public as required or permitted by law;
      if Adelphic is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, as permitted by law and/or contract. Adelphic may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
      Onward Transfer
      Adelphic is a growing corporation with operations in multiple countries. They have developed data practices designed to assure information is appropriately protected. While their primary data centers are in the United States, they may transfer personal information or other information to or from Adelphic offices outside of the United States. If they disclose personal information to a third party or to Adelphic employees outside of the United States, Adelphic requires assurances that any information they may provide to them is safeguarded adequately and in accordance with this privacy policy and the requirements of applicable law. In cases of onward transfer to third parties of data of EU and Swiss individuals received pursuant to the EU-U.S. and Swiss-U.S. Privacy Shield Principles, respectively, Adelphic is potentially liable.

      Information Security
      Adelphic is committed to protecting the security of the information we collect. They use a variety of technologies and procedures to protect information from unauthorized access, use or disclosure. However, no digital transmission or form of electronic storage is ever fully secure or error free. Therefore, we cannot guarantee its absolute security. Please keep this in mind when disclosing any personal information to Adelphic.

      Data Retention
      Adelphic stores personal information such as email address, telephone number or billing details for so long as you continue to have a business relationship with Adelphic and for a reasonable time thereafter for record keeping purposes. You may ask them to delete that information by following the instructions below. They store pseudonymous identifiers such as cookie IDs and mobile advertising ID’s collected via their Services for as long as their systems are able to recognize a particular User and for 90 days thereafter. The pseudonymous ad serving and targeting data that is generally associated with those pseudonymous identifiers is stored on a 90-day rolling basis.

      Data Integrity, Purpose Limitation
      They process information in a way that is compatible with and relevant for the purpose for which it was collected as described above. To the extent necessary for those purposes, they take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.

      Recourse, Privacy Complaints by European Union and Swiss Residents
      Adelphic complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States, respectively. Adelphic has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

      In compliance with the EU-U.S. and Swiss-U.S. Privacy Shield Principles, Adelphic commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Adelphic at:

      Adelphic has further committed to refer unresolved privacy complaints under the EU-U.S. and Swiss-U.S. Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint.

      Finally as a last resort and under limited circumstances, EU and Swiss individuals with residual complaints may invoke a binding arbitration option before a Privacy Shield Panel.

      Adelphic is subject to the regulatory and enforcement authority of the United States Federal Trade Commission (FTC).

      DAA Principles
      Adelphic is a member of the Digital Advertising Alliance (DAA) and complies with DAA’s Self-Regulatory Program for Online Behavioral Advertising.

      Changes to the Adelphic Privacy Policy
      Adelphic will maintain personal information in accordance with this privacy policy. If Adelphic decides to change this privacy policy, we will post the changes on this page and revise the “Last Updated” date above. Any changes to our Privacy Policy will become effective upon our posting of the revised Privacy Policy on this page. Use of the Adelphic Service or Site following such changes constitutes your acceptance of the revised Privacy Policy that is in effect.

Contact information

    • Owner and Data Controller

      Trumpet Advertising
      900 Camp St. Suite 364
      New Orleans, LA 70130

      Owner contact email: