Privacy Policy of Clean Water Systems & Stores

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Microsoft Advertising

        Personal Data: Tracker; Usage Data

      • Pinterest Ads

        Personal Data: device information

    • Analytics

      • Google Analytics

        Personal Data: Tracker; Usage Data

      • Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, Meta Events Manager and Hotjar Form Analysis & Conversion Funnels

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: device information

    • Contacting the User

      • Contact form

        Personal Data: country; Tax ID

      • Mailing list or newsletter

        Personal Data: email address

    • Displaying content from external platforms

      • Google Fonts and Font Awesome

        Personal Data: Trackers; Usage Data

    • Handling payments

      • PayPal

        Personal Data: device information

    • Heat mapping and session recording

      • Microsoft Clarity

        Personal Data: Usage Data

    • Interaction with support and feedback platforms

      • Zendesk Widget

        Personal Data: date of birth

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: country; username

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: company name; Tax ID

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Tracker; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Keap Infusionsoft

      We use Keap Infusionsoft as our CRM to collect user data on certain forms on our site. If you fill out a form on our site it uses Keap.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      Clean Water Systems 2806-C Soquel Ave Santa Cruz, CA 95062

      Owner contact email: