Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Pinterest Ads

      Personal Data: device information

  • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: device information

  • Contacting the User

    • Contact form

      Personal Data: country; Tax ID

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: device information

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: date of birth

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: country; username

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: company name; Tax ID

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Keap Infusionsoft

    We use Keap Infusionsoft as our CRM to collect user data on certain forms on our site. If you fill out a form on our site it uses Keap.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    Clean Water Systems 2806-C Soquel Ave Santa Cruz, CA 95062

    Owner contact email: support@cleanwaterstore.com