Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Activities

  • Advertising

    • Google Ad Manager

      Personal Data: Cookies; Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Tracker; Usage Data

    • Criteo

      Personal Data: Tracker; Usage Data

    • Microsoft Advertising, Teads, Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel), Captify and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Pinterest Ads and TikTok conversion tracking

      Personal Data: Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Akamai Content Delivery Network

      Personal Data: Tracker; Usage Data

  • Infrastructure monitoring

    • New Relic

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Usage Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • TikTok Remarketing

      Personal Data: Usage Data

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • User database management

    • Salesforce Marketing Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Max Mara Fashion Group S.r.l. Unipersonale (MMFG)
    Via Pietro Giannone 10 - 10121 Torino (TO)
    P.IVA 05839750014/ C.F.: 00678310350
    Uffici/Sede amministrativa: Via Giulia Maramotti, 4 - 42124 Reggio Emilia (RE)
    Codice SDI SN4CSRI
    PEC: maxmarafashiongroup@legalmail.it

    Owner contact email: info@maxmarafashiongroup.com