Privacy Policy of

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics

        Personal Data: Cookies; Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

Further information about Personal Data

    • Term & conditions

      A. Terms of Use & legal information
      The present terms of use apply to the websites and (“the website”). Please read these terms and conditions carefully before
      visiting the website. The use of the website assumes that you agree with the terms of
      use and the privacy policy of The Belgian Chocolation Experience (furthermore
      ‘TBCE’). However, if you are unable to accept these terms of use or the privacy
      policy (see below), we ask you not to use the website.
      TBCE also reserves the right to change the terms of use and/or privacy policy at any
      time. The amended terms of use and/or the modified privacy policy will be published
      on the website. They will automatically be effective 14 days after the date of
      publication on the website. This date will be mentioned at the bottom of the terms of
      use and/or the privacy policy document. Until then, the old terms of use and/or the
      privacy policy document are valid and can be consulted on the website.

      Legal information
      This website has been created for and is managed by:
      TBCE NV
      Koningin Astridplein 7, 2018 Antwerp
      Tel.: +32 3 207 08 08
      VAT: BE0830298818

      Intellectual property rights
      The user acknowledges that the website of TBCE contains texts, drawings,
      photographs, films, images, data, databases, software, brands, logos, names, trade
      and domain names, and other elements that are protected by intellectual property
      rights and belong to TBCE or third parties.

      TBCE allows you to view and download the information provided on or through this
      website for personal use. Without prior written agreement of TBCE, it is not permitted
      to store this information offered on or through the website (except to the extent that
      this is necessary to be able to view or download the respective information for
      personal use), reproduce, change, publish, distribute or send, sell or otherwise
      transfer or grant any rights to third parties.

      Internet communication platform
      The website is an Internet communication platform that provides the user with the
      ability to interact. TBCE does not offer any guarantee regarding to the information
      provided and can therefore not be held liable for damage caused by the use of the
      data exchanged and communicated by users or third parties through the website.
      As a user of the website, you undertake to send only relevant information and
      messages to the website. You will hereby respect the general principles of Netiquette
      (i.e. the set of rules of conduct relating to proper use of the Internet). TBCE reserves
      the right at any time and unilaterally to place all or part of the information or the data
      entered by users on the website or not, to refuse or to delete all or part of it, without

      notice or justification. The user acknowledges that submitted information becomes
      public, so that TBCE can make the relevant information available on the website so
      that it can be viewed by others, without the user being notified of it.

      Unauthorized use of the website
      You undertake, inter alia, to: (i) do not unlawfully use the information to which you
      gain access through the website; (ii) not to use the website in such a way that the
      website can be damaged, distorted, or which interrupts or stops the accessibility of
      the website; (iii) not to use the website for sending viruses or for the transmission or
      sending of material with a defamatory, obscene or, threatening character; and (iv) not
      to use the website in a way that would infringe the rights of a natural person, legal
      entity, or association.

      TBCE takes all reasonable precautions to ensure that the information provided on the
      website is as accurate as possible. However, mistakes and errors may nevertheless
      occur. TBCE offers the website ‘as is’, without giving any guarantee about the
      information provided on it. The user may not assume that the information provided is
      always correct. If you require certain information, you should contact TBCE directly.
      The information on the website is periodically changed. TBCE reserves the right to
      make improvements and/or changes to the website at any time.
      If direct or indirect advice is given through the website, these are given without any
      form of guarantee and without TBCE being liable for it. You should always consult an
      expert for additional information about any advice that is relevant to your situation.
      TBCE is therefore not responsible for the inaccuracies or shortcomings in the data
      offered through the website. This applies both to the information posted on the
      website by TBCE itself, as well as to the information submitted by users or third
      parties. Damages resulting from the use of incorrect data or deficiencies on the
      website do not entitle to any form of compensation. TBCE is not responsible
      regarding to users or third partiers for possible direct, indirect, incidental, moral or
      material damages, loss or profits or for any damage whatsoever resulting from the
      use or interpretation of information offered on or through the website. For the
      technical realization of the website, the most advanced techniques are used.
      However, TBCE cannnot be held responsible for the (temporary) failure or eventual
      malfunction of the system.
      You understand and agree that the use of the website and of the information and/or
      data you obtain through the use of the website is at your own risk and that you will be
      solely responsible for any damage to your computer system or loss of data as a
      result of downloading data.

      Evidence and applicable law
      The Belgian law applies to the website and the terms of use. Parties accept that the
      electronic communications between them both has legal force of written evidence. In
      case of disputes or disagreements, only the courts of Antwerp are competent, unless
      mandatory legal provisions do not accept this jurisdiction.

      TBCE is also not responsible for websites that are managed by third parties and
      linked from the website. TBCE does not exercise any control over the websites of
      these third parties and assumes no liability regarding to the content of such websites.
      The inclusion of links to these websites does not imply that TBCE approves the
      information that these websites contain, and does not necessarily imply a
      collaboration between TBCE and the owner of the concerning websites. The linked
      websites may follow a privacy and security policy that is different from the policy
      followed by TBCE.

      B. Privacy policy TBCE

      The Belgian company, The Belgian Chocolate Experience, with registered office at
      2018, Antwerp, Koningin Astridplein 7, registered in the Register of Legal Entities in
      Antwerp, Department of Antwerpen under company number 0830.298.818, herinafter
      called “TBCE” is the processing administrator and manager under the applicable data
      protection law of the personal data that you submit to us.

      We only collect personal information that you wish to provide to us or that we need in
      order to provide our services to you. The forms on our website always indicate which
      fields are obligatory and which fields are optional to be filled in.
      These are data that you provide directly to us with your permission for a specific
      purpose, including:

      Personal contact information, including all the information that TBCE needs to
      contact you personally (such as your name, home or e-mail address, and telephone
      number). If you have communicated to us your telephone number, you will only be
      contacted by our company by telephone (or by SMS/MMS if you have communicated
      us your mobile phone number) if this is necessary to inform you about the questions
      or orders you have requested;

      Payment information, including to make purchases (such as credit card number,
      expiration date, billing address). Please note that we do not store any payment or
      credit card details. The payment information will only be used in connection with your
      purchase of TBCE products;

      Login data, including information required to create a user account at TBCE (such as
      login ID/e-mail address, user name, password and security question and answer);

      Consumer feedback, including information you share with TBCE about your
      experience with TBCE products and services (such as your comments and
      suggestions, testimonials, and other feedback related to TBCE products);

      Demographic information (your date of birth, age, gender);

      In case of errors in the address, billing or other personal data, TBCE cannot be held
      liable for the inability to fulfill its obligations (e.g. delivery or notification)

      Most services do not require any form of registration. You can visit our website
      without telling us who you are. However, some services may require registration:

      Orders: To process and ship your orders and to inform you about its status. We use
      this information to process your transaction, to track your purchase, to assist with any
      delivery, returns and other issues related to the purchase of your TBCE products.
      The processing of your personal data for this purpose is necessary for the
      implementation of the agreement we have with you.

      Maintenance of your account: To create and maintain your accounts at TBCE,
      including offering loyalty or reward programs associated with your account. It is our
      legitimate interest to process your personal data for these purposes.

      Consumer service: To better serve you as a consumer, including answers to your
      questions, complaints and general feedback about our products. Our consumer
      service can be offered through various forms of communication, such as e-mail,
      letter, telephone. It is our legitimate interest to process your personal data for these

      Advertising messages: To send advertising messages, only if you have specified to
      receive such messages. It is our legitimate interest to process your personal data for
      these purposes.

      If you prefer in such circumstances not to release the requested personal data, you
      may not be able to access certain parts of the website or we may not be able to
      answer your request.

      TBCE may use your personal information for all or some of the following purposes:

      Direct marketing: Only if you have specified to receive such messages.

      Personalisation: TBCE may combine personal data with data that comes to a more
      complete picture of you as a consumer, with which TBCE can serve you better and
      more personalised (organising competitions, sending newsletters).

      Optimization of the website: TBCE also collects information in log files. This
      information is used for internal purposes, such as traffic and profile analysis, in order
      to further improve the services offered by the website.

      Other specific purposes: We may use your personal data for other specific business
      purposes, such as the daily operation and security of the TBCE websites, to conduct
      audits and to be able to contact you for customer research, if you have given your

      Your personal data will not be given, sold or returned to third parties under any
      circumstances. TBCE may appeal to service providers, representatives or
      contractors to provide services on behalf of TBCE, including the provision of the
      TBCE sites and the services available to you (such as delivery). It is possible that
      these third parties may access or have to process your personal data when providing
      these services.

      By means of a written agreement, TBCE requires from such third parties that they
      comply with all relevant data protection legislation and security requirements relating
      to your personal data.
      TBCE therefore only shares data needed to make your products work or to provide
      our services.

      As a customer, you can only receive selected promotional e-mails about TBCE if you
      have explicitly agreed to this.If you do not want to receive any more messages from TBCE, you can always:

      unsubscribe by simply clicking the unsubscribe link at the bottom of the mails;
      or by sending an e-mail to
      We will then no longer send you any mailings or newsletters. If at any time you
      decide not to receive any commercial or promotional information regarding to our
      own products or services or with respect to the products or services of our affiliated
      companies or our business partners, you may unsubscribe at any time.

      • The right to information, access and inspection
      You retain the right to request TBCE to inspect and rectify your personal data or to
      limit the processing of your data. In particular, you retain the right to obtain access to
      your personal data and the following information: The processing purposes, the
      relevant categories of personal data, the recipients or categories of recipients to
      whom the personal data are or will be disclosed, in particular recipients in third
      countries or international organisations, if possible, the period during which the
      personal data are expected to be stored, or if that is not possible, the criteria to
      determine this period.
      • The right to correction
      The personal data must be accurate and, if necessary, updated. You therefore retain
      the right to rectify your data.
      • The right to transferability
      You retain the right to obtain your personal data, provided to TBCE, in a structured,
      contemporary and machine-readable form, and you retain the right to transfer these
      data to another processing responsible, if this is technically possible.
      • The right to erasure (“right to oblivion”)
      You retain the right of TBCE, without undue delay, to obtain erasure of your personal
      data and TBCE is obliged to erase personal data without unreasonable delay when
      the personal data is no longer necessary for the purposes for which they have been
      collected (e.g. a placed order).

      • The right to limitation of processing
      You retain the right of TBCE to obtain the limitation of processing when:
      - The accuracy of the personal data is contested by you during a period that enables
      TBCE to verify the accuracy of these personal data;
      - The processing is unlawful and you oppose the erasure of the personal data and,
      instead request a restriction of its use;
      - TBCE no longer needs the personal data for the processing purposes, but you need
      it for the establishment, exercise or substantiation of a legal action.

      • The right to object
      You may oppose the use of personal data for the purposes stated insofar as the data
      processing is not necessary for legally prescribed obligations and for normal
      operations of the company. TBCE will then cease the processing of personal data,
      unless there are compelling legitimate grounds for processing that outweigh your
      interests, rights and freedoms (such as e.g. the execution of an employment

      7. COOKIES
      Certain types of data are collected and stored each time you contact us. For
      example, like many other websites, we use “cookies” and we obtain certain types of
      data when your web browser opens TBCE (which pages are visitied and how
      intensively parts of TBCE are used). This allows us to adapt our website even better
      to your needs. We expressly do not use this information to compile a profile of our
      visitors. TBCE uses cookies to ensure that the website works well and that you can
      enjoy shopping. More information about cookies can be found in our “Cookie Policy”.

      8. SAFETY
      TBCE makes efforts to maintain the appropriate guarantees and to ensure that the
      security, integrity and privacy of the data and personal information you have provided
      is not misused. During processing your personal data, we take reasonable measures
      to protect this information from loss, misuse, unauthorized access, disclosure,
      alteration or destruction.
      Although we take reasonable precautions to protect the personal data, no security
      system is impenetrable.

      We use a range of appropriate technical and organizational measures to protect your
      personal information and to help prevent theft, misuse and unauthorized access,
      provision, alteration and destruction of information about you. For example, we store
      the personal data that you provide on computer systems with limited access and in
      controlled environments.

      In addition, we ensure that our external datacenter suppliers
      offer appropriate security measures. Furthermore, your information is encrypted
      during the transmission through the Internet. Moreover, your password is stored
      encrypted and can no longer be made readable, which means that no one can be
      recovered or made public by anyone, not even by TBCE itself.

      If you place an online order on this website and choose to pay online via iDeal, Visa,
      MasterCard or Eurocard, you will be asked to enter the card number. The processing
      of this transaction is carried out by the certified payment provider Ingenico, which

      guarantees a 100% secure transaction. TBCE staff will not see your credit card
      number or any other details.
      For more questions about the safety of your personal data, please do not hesitate to
      contact us at

      The website may contain links to other websites. When you leave the website and
      visit another website, other privacy practices may apply and a different privacy policy
      may apply and without any control by TBCE and for which we are not responsible.

      10. STORAGE
      TBCE will not retain your personal data any longer than necessary to provide the
      services and support of your product, to carry out transactions you have requested or
      for other essential purposes, such as the fulfilment of our legal obligations, settling
      potential disputes and complying with our agreements. As these needs may vary, the
      actual retention may vary considerably.

      This allows us to keep your personal data for a reasonable period after your last
      interaction with TBCE to track e.g. your order. When the collected personal data is no
      longer required for the purpose for which they were kept, we will safely destroy
      and/or remove them.

      11. CHILDREN
      This website is not intended for or aimed at individuals who have not reached the
      legal age of 18. We do not intentionally collect information from such individuals.
      They may therefore only use the services of this website in the presence of a parent
      or guardian and only with their permission.
      If, after receiving a report of a parent or guardian, or after discovery in another way, it
      appears that a child under the age of 18 years, has been incorrectly registered on our
      website using false information, we will cancel the account of the child and remove
      the personal data of the child from our registration.

      TBCE may disclose your personal information if it is legally required or if TBCE, in
      good faith, considers that such disclosure is reasonably necessary to comply with
      legal procedures or to respond to any claims.

      In case of a full or partial merger with a complete or partial acquisition of TBCE by
      another company, the purchaser would have access to the information kept by that
      entity of TBCE, but also be bound to the same obligations with regard to your
      personal data as TBCE.

      TBCE has introduced appropriate mechanisms to protect personal data when they
      are transmitted internationally, for example, by using the standard contractual
      clauses as approved by the European Commission. Your protection is therefore

      This websites uses Google Analytics, a web analytics service offered by Google Inc.
      (“Google”). Google Analytics uses “cookies” (text files placed on your computer), to
      help the website analyze how users use the site. The information generated by the
      cookie about your use of the website (including your IP address) will be transmitted
      to and stored by Google on servers in the United States. Google uses this
      information for the purpose of evaluating your use of the website, compiling reports
      on website activity for website operators and providing other services relating to
      website activity and Internet usage. Google may also transfer this information to third
      parties where required to do so by law, or where such third parties process the
      information on Google. Google will not associate your IP address with any other data
      held by Google. You can refuse the use of cookies by selecting the appropriate
      settings in your browser. Please note, however, that if you do this, you may not be
      able to use all the features of this website. By using this website, you consent to the
      processing of data by Google in the manner and for the purposes described above.

      This policy has been created on and has been implemented since November 1st,2018.
      We reserve the right, at our sole discretion, to change, adjust, add or remove (parts
      of) this policy at any time. You should check this page regularly to take note of the
      most recent version of this policy, as your continued use of this website after posting
      changes to these provisions will signify your acceptance of these changes. However,
      we will never retroactively make significant changes to our use of your personal data
      without asking your approval.

      16. QUESTIONS?
      If you have any questions about the use of your personal data or about the security
      of this website, please contact us by sending an e-mail to
      Unless otherwise stated, TBCE (with registered office at 2018 Antwerp, Koningin
      Astridplein 7) is responsible for processing the personal data we collect and to which
      this Privacy Statement applies.

Contact information

    • Owner and Data Controller

      Koningin Astridplein 7
      2018 Antwerpen

      Owner contact email: