Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ad Manager and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

    • YouTube video widget

      Personal Data: Trackers; Usage Data

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Drift Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • Pardot

      Personal Data: Data communicated while using the service; device information; email address; Tracker; Usage Data

    • Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Rocky Mountain University of Health Professions
    122 East 1700 South,
    Provo, UT 84606

    Owner contact email: webhelp@rm.edu