Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience, Google Ads Similar audiences and Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

    • Encharge A/B testing

      Personal Data: clicks; Data communicated while using the service; email address; email opens; first name; interaction events; last name; page events; page views; Trackers; Usage Data; user subscriptions

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

  • Managing contacts and sending messages

    • Encharge email marketing

      Personal Data: clicks; company name; Data communicated while using the service; email address; email opens; first name; geography/region; industry; interaction events; language; last name; page events; page views; payment info; prefix ; purchase history; Trackers; Usage Data; user subscriptions; website

  • Remarketing and behavioural targeting

    • LinkedIn Website Retargeting, Google Ad Manager Audience Extension, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • User database management

    • Encharge

      Personal Data: billing address; browsing history; city; clicks; country; Data communicated while using the service; device information; email address; first name; interaction events; last name; page events; page views; password; payment info; prefix ; purchase history; referral URL; shipping address; Trackers; Usage Data; website

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    ADC Group Srl - via Copernico, 38 - 20125 Milano - P.IVA 03670830961

    Owner contact email: redazione@adcgroup.it