Privacy Policy of melriver.com

This Website collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Facebook Lookalike Audience, Google Ad Manager and Google Ads Similar audiences

        Personal Data: Cookies; Usage Data

    • Analytics

      • Amplitude, Facebook Ads conversion tracking (Facebook pixel), Google Analytics, Google Analytics with anonymized IP, Hotjar Form Analysis & Conversion Funnels, HubSpot Analytics and MixPanel

        Personal Data: Cookies; Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Google Analytics Advertising Reporting Features

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Commercial affiliation

      • Amazon Affiliation and eBay Partner Network

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: address; city; company name; country; email address; first name; last name; phone number; profession; website; ZIP/Postal code

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize and Optimizely

        Personal Data: Cookies; Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on consent, Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer to countries that guarantee European standards, Data transfer abroad based on standard contractual clauses and Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Adobe Fonts and Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Font Awesome and YouTube video widget without cookies

        Personal Data: Usage Data

      • Google Maps widget, Spotify widget, Vimeo video and YouTube video widget

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Coinbase, Klarna, PayPal and Stripe

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: Cookies; email address; first name; last name; phone number; Usage Data

      • Hotjar Recruit User Testers

        Personal Data: Cookies; Usage Data; various types of Data

      • Typeform widget

        Personal Data: address; billing address; city; company name; Cookies; country; email address; first name; gender; geographic position; language; last name; phone number; profession; website

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

      • YouTube button and social widgets

        Personal Data: Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Cookies; Data communicated while using the service; Usage Data

      • Drift Widget

        Personal Data: Cookies; Data communicated while using the service; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Cookies; Usage Data; various types of Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing landing and invitation pages

      • Unbounce and Instapage

        Personal Data: Cookies; email address; Usage Data

    • Platform services and hosting

      • Shopify and WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Facebook Authentication

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • AdRoll, Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics, Twitter Remarketing and LinkedIn Website Retargeting

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies; email address

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

      • Segment

        Personal Data: Cookies; Usage Data

    • User database management

      • HubSpot Lead Management and Pipedrive

        Personal Data: various types of Data as specified in the privacy policy of the service

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • Intercom

        Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Personal Data collected through sources other than the User

      The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Push notifications

      This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
      Users must be aware that disabling push notifications may negatively affect the utility of this Website.

    • Push notifications based on the User's geographic location

      This Website may use the User's geographic location to send push notifications for the purposes outlined in this privacy policy.

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

      Users must be aware that disabling push notifications may negatively affect the utility of this Website.

    • Push notifications for direct marketing

      This Website may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Website).

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Website or all of the apps on the particular device.

      Users must be aware that disabling push notifications may negatively affect the utility of this Website.

      Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

    • Unique device identification

      This Website may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

Contact information

    • Owner and Data Controller

      Melriver Sàrl
      Route du Jura 49
      1700 Fribourg
      SWITZERLAND

      Owner contact email: contact@melriver.com