Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), VIADS ADVERTISING, Viralize, VisitIQ, Google Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: date of birth; email address; first name; last name; Trackers; Usage Data

    • Contact form

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; various types of Data

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • YouTube video widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Google Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • American Express, Mastercard, Shop Pay and Visa

      Personal Data: payment info

    • Scalapay

      Personal Data: address; app information; billing address; browser information; city; clicks; coarse location; country; county; data relating to the point of sale; date of birth; device information; device logs; email address; first name; geographic position; geography/region; house number; identification document; in-app purchases; interaction events; invoicing information; IP address; keypress events; language; last name; latitude (of city); launches; longitude (of city); metro area; mouse movements; number of sessions; operating systems; order ID; page events; page views; payment info; phone number; physical address; positional information; product interaction; province; purchase history; scroll position; scroll-to-page interactions; session duration; session statistics; shipping address; state; Tax ID; Usage Data; User ID; ZIP/Postal code

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Brico Home S.A.S. di Cairo Marcello & C.
    Via Besidiae 46
    87043, Bisignano (CS)
    P.IVA 03758910784
    REA CS-255527

    Owner contact email: info@bricohomeferramenta.it