Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising, Meta Lookalike Audience, Meta ads conversion tracking (Meta pixel), Google Ad Manager and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • AddThis

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated while using the service; device information; Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: Trackers

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; Trackers

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Trackers; various types of Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Il Bisonte S.p.a. - Via del Parione ,11 - 50123 Firenze (Italia)

    Owner contact email: privacy@ilbisonte.net