Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ad Manager, Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Google Search Ads 360

      Personal Data: clicks; device information; Trackers; Usage Data

  • Analytics

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

    • Matomo Cloud

      Personal Data: app information; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; mouse movements; number of sessions; operating systems; order ID; page events; page views; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; time zone; Trackers; Usage Data; User ID; video views; ZIP/Postal code

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; city; clicks; Data communicated while using the service; data relating to the point of sale; date of birth; email address; last name; order ID; page views; search history; Trackers; Usage Data; ZIP/Postal code

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: company name; country; date of birth; email address; first name; last name; Trackers; Usage Data; website

  • Displaying content from external platforms

    • Google Maps widget, Google Fonts, Font Awesome and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; biometric data; browser information; company name; data relating to the point of sale; device information; email address; first name; geographic position; identification document; IP address; job position; last name; operating systems; order ID; password; payment info; phone number; profession; purchase history; shipping address; state identification card; Tax ID; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • PayPal Carrier Payments

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal Payments Hub

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal Checkout and PayPal Express Checkout

      Personal Data: address; email address; first name; last name; phone number; Trackers; Usage Data; User ID; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Hosting

  • Interaction with external social networks and platforms

    • PayPal Button and Widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • 4Dem

      Personal Data: company name; country; date of birth; email address; first name; last name; phone number; Trackers; Usage Data

  • Managing data collection and online surveys

    • Elementor Form widget

      Personal Data: company name; Data communicated while using the service; date of birth; email address; first name; last name; password; phone number; physical address; profession; Trackers; Usage Data; username

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; password; payment info; phone number; shipping address; Trackers; Usage Data; username

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Turnstile

      Personal Data: browser fingerprint; browser information; clicks; IP address; keypress events; mouse movements; scroll position; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Perchè questa informativa

    La presente informativa è resa, in ottemperanza agli obblighi derivanti dalla normativa nazionale (Codice Privacy D. Lgs. 196/2003) e comunitaria (Regolamento Generale europeo n. 679/2016) in materia di tutela dei dati personali (di seguito, il "Codice"), a coloro che si collegano ai siti internet di proprietà ddella Pasticceria Milano S.R.L. ("Azienda") all'indirizzo: https://pasticceriamilanosrl.it ("Sito"); essa ha lo scopo di descrivere le modalità di gestione di questo Sito, in riferimento al trattamento dei dati personali degli utenti che li consultano. L’informativa è resa soltanto per il sito sopra menzionato e non anche per altri siti web eventualmente consultati dall’utente tramite appositi link.
    
    La presente informativa ha, inoltre, lo scopo di consentire agli utenti del Sito di conoscere le finalità e modalità di trattamento dei dati personali da parte dell’Azienda in caso di loro conferimento.
    
    Gli utenti dovranno leggere attentamente la presente informativa prima di inoltrare qualsiasi tipo di informazione personale e/o compilare qualunque modulo elettronico presente sui Sito

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Antica Pasticceria Milano SRL
    Viale Verbano, 101 – 21026 Gavirate (VA) Italy
    P. IVA 03502760121

    Owner contact email: info@pasticceriamilanosrl.it