Personal Data collected for the following purposes and using the following services:

• • Advertising

    • LinkedIn Ads, Microsoft Advertising, Google Ad Manager, Google Ads Similar audiences and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics, Google Analytics with anonymized IP, Twitter Ads conversion tracking, HubSpot Analytics, Google Ads conversion tracking, Wordpress Stats and Facebook Ads conversion tracking (Facebook pixel)

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Tracker; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Wistia widget

      Personal Data: Tracker; Usage Data

    • Wistia widget (Privacy Mode)

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Drift Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: company name; email address; first name; last name; profession

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Twitter Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Twitter Tailored Audiences and Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Contact information

• • Owner and Data Controller

    Directive Consulting Inc. - 5281 California Ave, #240, Irvine, CA 92617

    Owner contact email: gmehrguth@directiveconsulting.com