Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; email address; first name; last name; payment info; phone number; physical address; shipping address; Usage Data; ZIP/Postal code

  • Collection of privacy-related preferences

    • iubenda Cookie Solution

      Personal Data: Tracker

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • YouTube video widget and Google Fonts

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Handling payments

    • PayPal and QuiPago

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: various types of Data

  • Remarketing and behavioural targeting

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

Contact information

• • Owner and Data Controller

    Società Zoologica di Pistoia s.r.l. - Via Pieve a Celle NUOVA 160/a – 51100 Pistoia

    Owner contact email: info@zoodipistoia.it