Privacy Policy of Equalize Digital

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Google Ad Manager and LinkedIn Ads

        Personal Data: Cookies; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics)

        Personal Data: Cookies; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: various types of Data

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Managing contacts and sending messages

      • ZOHO Campaigns

        Personal Data: address; company name; email address; first name; last name

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Facebook Remarketing and LinkedIn Website Retargeting

        Personal Data: Cookies; Usage Data

    • User database management

      • ZOHO CRM

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Equalize Digital
      601 Quail Valley Dr #207
      Georgetown, TX 78626

      Owner contact email: hello@equalizedigital.com