Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Criteo, Google AdSense and Microsoft Advertising

      Personal Data: Tracker; Usage Data

    • Fanplayr

      Personal Data: geographic position; Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Kliken (Sitewit)

      Personal Data: Trackers; Usage Data

    • Guanxi

    • TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Tracker; Usage Data

    • Meta Events Manager

      Personal Data: Trackers

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Backup saving and management

    • Sectigo CodeGuard

      Personal Data: various types of Data

  • Handling payments

    • Shop Pay, Visa, Mastercard and American Express

      Personal Data: Trackers

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: Trackers

  • Interaction with support and feedback platforms

    • Gorgias

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; first name; last name; phone number; physical address; purchase history

    • Sendgrid, Mailgun and Vertigo Media

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

  • Selling goods and services online

    • AfterShip

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Bunny CDN

      Personal Data: Usage Data

  • User database management

    • SALESmanago

      Personal Data: device information; email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    K-Way S.p.A. con socio unico
    DPO: dpo@seefree.it

    Owner contact email: customer@k-way.com