Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), LinkedIn Ads, LinkedIn Audience Expansion, TikTok conversion tracking, Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences and Hotjar Form Analysis and Conversion Funnels

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • LinkedIn Predictive Audiences

      Personal Data: gender; geography/region; Trackers; Usage Data

    • Google Ads Audience Expansion and Google Ads Optimized Targeting

      Personal Data: gender; interests; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Smart Bidding

      Personal Data: device information; page views; search history

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Looker Studio

      Personal Data: Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; device information; Trackers; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Newsletter Opt-in Booster

      Personal Data: current page; email address; IP address; language; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Connecting Data

    • Make

      Personal Data: Data communicated while using the service; Usage Data

    • n8n cloud, Zapier and n8n (self-hosted)

      Personal Data: device information; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Optimizely and Visual Website Optimizer

      Personal Data: Trackers; Usage Data

    • Encharge A/B testing

      Personal Data: clicks; Data communicated while using the service; email address; email opens; first name; interaction events; last name; page events; page views; Trackers; Usage Data; user subscriptions

  • Data transfer outside of the UK

    • Data transfer abroad based on consent (UK), Data transfer abroad based on standard contractual clauses (UK), Data transfers according to a UK adequacy regulation and Other legal basis for Data transfer abroad (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Data transfer abroad based on consent, Data transfer abroad based on standard contractual clauses, Data transfer to countries that guarantee European standards and Other legal basis for Data transfer abroad

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Maps widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Calendar tool

      Personal Data: app information; browser information; calendar information; device information; email address; first name; IP address; last name; operating systems

    • Gmail

      Personal Data: Usage Data

    • Google Sheets

      Personal Data: email address; username

    • Google Docs and Notion

      Personal Data: Data communicated while using the service; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; Trackers; Usage Data

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; Trackers; Usage Data

    • Data provided via online forms, managed directly

      Personal Data: answers to questions; contact info; email address; Trackers; Usage Data

    • Hotjar surveys

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Managing landing and invitation pages

    • Mailchimp Landing Page

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • Mailchimp Inbox

      Personal Data: email address; Usage Data; user content

  • Platform services and hosting

    • Hostinger

      Personal Data: device information; Usage Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing, LinkedIn Website Retargeting, Remarketing with Google Analytics, TikTok Remarketing and X Ads remarketing

      Personal Data: Trackers; Usage Data

    • LinkedIn lookalike audiences

      Personal Data: academic background; company name; company revenue; company size; country; date of birth; education history; email address; first name; gender; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; work history

    • LinkedIn Matched Audiences

      Personal Data: academic background; company name; country; education history; geographic position; geography/region; industry; interests; IP address; job position; job skills; job title; Trackers; Usage Data; work history

    • Meta Custom Audience and X Custom Audiences

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    PE Kosiuk Serhii, Sniguri 67, Netishyn, Ukraine, 30100

    Owner contact email: ks@highlight.digital