Personal Data processed for the following purposes and using the following services:

• • Analytics

    • FullStory and Google Analytics

      Personal Data: Tracker; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling activities related to productivity

    • Notion

      Personal Data: Usage Data

  • Hosting and backend infrastructure

    • DigitalOcean

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • LogRocket

      Personal Data: Tracker; Usage Data

  • Platform services and hosting

    • Webflow

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • User database management

    • Intercom

      Personal Data: Data communicated while using the service; email address; Tracker; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

    • ZOHO CRM

      Personal Data: email address; first name; last name; phone number

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through Aura AI to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    Aura AI Systems Ltd
    The Barns
    Hilltop Farm
    Lyne Lane
    Chertsey
    KT16 0AW

    Owner contact email: legal@aura.dental