Personal Data processed for the following purposes and using the following services:

• • Advertising

    • GRAPHINIUM, Query Click, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP, Google Analytics (Universal Analytics) and Wordpress Stats

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID; username

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Collection of privacy-related preferences

    • iubenda Cookie Solution

      Personal Data: Trackers

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number; Trackers

    • Contact form

      Personal Data: email address; first name; last name; phone number; Trackers; various types of Data

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

    • Comment system managed directly

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; username

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Data transfer outside of the UK

    • Other legal basis for Data transfer abroad (UK), Data transfers according to a UK adequacy regulation, Data transfer abroad based on consent (UK) and Data transfer abroad based on standard contractual clauses (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Other legal basis for Data transfer abroad, Data transfer to countries that guarantee European standards, Data transfer abroad based on consent and Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • ArubaCloud

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Direct marketing via popups

      Personal Data: Email; gender; name; Trackers; various types of Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name; last name; phone number; Trackers; username; various types of Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot Lead Management

      Personal Data: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Application may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Application, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

  • Push notifications based on the User's geographic location

    This Application may use the User's geographic location to send push notifications for the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

Contact information

• • Owner and Data Controller

    CERMAC S.r.l. - Corso Buenos Aires, 64 - 20124 Milano (Italia)

    Owner contact email: info@cermacsrl.com