Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Meta Events Manager and HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: company name; country; email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: company name; Cookies; country; email address; first name; last name; phone number; Usage Data

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; email address; first name; last name; various types of Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Cookies; Usage Data

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; last name; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications

    This Website may send push notifications to the User.

Contact information

• • Owner and Data Controller

    White Star Software, LLC
    131 Daniel Webster Highway #440
    Nashua, NH 03060
    USA

    Owner contact email: info@wss.com