Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Outbrain

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Outbrain Lookalike Audience

      Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number; various types of Data; website

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number

  • Displaying content from external platforms

    • Font Awesome, Google Fonts, Google Maps widget and YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Handling payments

    • Payment by bank transfer

      Personal Data: company name; first name; last name; payment info; physical address

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: company name; email address; first name; last name; phone number; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • MailUp

      Personal Data: email address; first name; last name

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: company name; Data communicated while using the service; email address; first name; last name; phone number; Tracker; Usage Data

  • Registration and authentication provided directly by UmbriaSì

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; state; Tax ID; Trackers; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • Outbrain Custom Audience

      Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

    • Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Smush

      Personal Data: metadata; various types of Data

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by UmbriaSì depends on the payment system used.

Contact information

• • Owner and Data Controller

    UmbriaSì - Via Settevalli, 320 - 06129 Perugia (Italy)

    Owner contact email: info@umbriasi.it