Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising

      Personal Data: Tracker; Usage Data

    • Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Klarna

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Freshchat Widget

      Personal Data: Data communicated while using the service; email address; Tracker; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: address; date of birth; email address; first name; gender

  • Registration and authentication

    • Login with Amazon

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Magic Madhouse Registered
    Office Unit 1 Great Cambridge Industrial Estate,
    London, UK

    Owner contact email: privacy-policy@magicmadhouse.co.uk