Privacy Policy of www.houseoflilac.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Facebook Audience Network

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Facebook Lookalike Audience, Microsoft Advertising and Google Ad Manager

        Personal Data: Tracker; Usage Data

      • Direct marketing via SMS

        Personal Data: first name; last name; phone number

    • Analytics

      • Pinterest Conversion Tag

        Personal Data: device information; Tracker; Usage Data

      • Google Analytics and Facebook Ads conversion tracking (Facebook pixel)

        Personal Data: Tracker; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Tracker; Usage Data

    • Managing contacts and sending messages

      • Klaviyo

        Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; state; Usage Data; username; various types of Data

    • Managing data collection and online surveys

      • Klaviyo Forms

        Personal Data: email address; first name; last name; phone number

    • Platform services and hosting

      • Shopify

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: email address; Tracker

      • Facebook Remarketing

        Personal Data: Tracker; Usage Data

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Tracker; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Tracker

    • User database management

      • Klaviyo CRM

        Personal Data: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; state; Tracker; Usage Data; username; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the cookie policy.

Contact information

    • Owner and Data Controller

      House of Lilac
      7162 SW 47 Street
      Miami, FL 33155

      Owner contact email: sayhello@houseoflilac.com