Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • X Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Events management

  • Analytics

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service

    • Google Analytics 4

      Personal Data: browser information; device information; session statistics; Trackers; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: country; email address; first name; last name; profession; various types of Data

  • Displaying content from external platforms

    • YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service

  • Handling finance and accounting

    • Zoho Books

  • Handling payments

    • Stripe

      Personal Data: email address; first name; last name; payment info; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: country; interaction events; page events; scroll-to-page interactions; session duration; Usage Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Twitter Tweet button and social widgets and Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • ZOHO Campaigns

      Personal Data: email address; first name; last name

    • Infomail

      Personal Data: email address; first name; various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Survey Zoho integrated platform tracks anonymously end user answers to improve quality of services and customer care

  • Managing landing and invitation pages

    • Zoho Forms

  • Managing support and contact requests

    • Zoho SalesIQ

    • ZOHO CRM Email

      Personal Data: email address; first name; last name

  • Remarketing and behavioural targeting

    • LinkedIn Website Retargeting

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • User database management

    • ZOHO CRM

      Personal Data: city; company name; country; email address; first name; Invoicing information; language; last name; password; phone number; physical address; profession; state; Usage Data; username; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Zoho Sites

    Website builder and creation platform with hosting service included

  • Zoho Booking

    Booking service offered via e-mail as a link in the signature to book a meeting over a predefined slots and type of meetings.
    
    Contact management to organize a meeting or conference and telephony services

  • Zoho Pagesense

    Zoho PageSense comes with a ton of features so you can keep tabs on what visitors do on your website, track and optimize elements that incite actions, and personalize every visitor's experience to perfection
    
    Purpose:
    Funnel analysis
    Statistics and track conversion data
    A/B testing marketing
    Heat maps analysis

  • Push notifications

    Itsmf.ch may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for itsmf.ch, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of itsmf.ch.

Contact information

• • Owner and Data Controller

    itSMF Switzerland c/o Schreber SA, via Magatti 1
    6900 Lugano

    Owner contact email: staff@itsmf.ch