Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google AdSense, Google Ads conversion tracking, Google Ads Similar audiences, LinkedIn Ads, Google Ad Manager, Facebook Lookalike Audience, ShareThis and Audience Network

      Personal Data: Trackers; Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Pinterest Ads

      Personal Data: email address; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID

  • Analytics

    • Google Analytics, Google Analytics with anonymized IP, HubSpot Analytics, WordPress Stats and Alexa Metrics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Cloudflare Web Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Trackers; Usage Data; User ID

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Commercial affiliation

    • LeadDyno

      Personal Data: email address; first name; last name; Trackers; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; phone number; picture; profession; screenshots; Usage Data; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; email address; first name; last name; number of employees; phone number; physical address; state; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

    • Wistia widget and Google Fonts

      Personal Data: Trackers; Usage Data

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget

      Personal Data: Usage Data

  • Handling payments

    • Stripe

      Personal Data: billing address; email address; first name; last name; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • PayPal

      Personal Data: email address; first name; last name; payment info; username

    • Google Pay

      Personal Data: billing address; email address; first name; last name; phone number

    • Apple Pay

      Personal Data: billing address; email address; first name; last name; phone number; purchase history

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and Google BigQuery

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat and LiveChat Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Twilio

      Personal Data: phone number

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; ZIP/Postal code

    • Typeform

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; physical address; profession; state; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service; website

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing, Twitter Remarketing, Facebook Remarketing, Remarketing with Google Analytics and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Akismet

      Personal Data: email address; first name; username

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Infusionsoft

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Intercom

      Personal Data: Data communicated while using the service; email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Measurable Genius Inc.
    Address:
    8-1825 32 Ave NE
    Calgary, Alberta
    T2E 7C8

    Owner contact email: hello@measurablegenius.com