Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager and Google AdSense

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics (Universal Analytics) with anonymised IP and Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Amazon Glacier

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts and Vimeo video

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Uptime Robot

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp Widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

    • MailerLite Widget

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username; various types of Data

  • Managing support and contact requests

    • Mailchimp Inbox

      Personal Data: email address; Usage Data; user content

  • Platform services and hosting

    • GoDaddy Web Hosting

      Personal Data: billing address; city; country; credit card number; Data communicated while using the service; device information; email address; financial information; first name; gender; language; last name; physical address; prefix ; state; Trackers; Usage Data; User ID; username; ZIP/Postal code

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; Social Security number (SSN); state; Tax ID; Trackers; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • Pipedrive

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Data Protection Complaints (Users in the United Kingdom)

    Users in the United Kingdom have the right to lodge a complaint directly with the Owner regarding how the Owner handles their Personal Data, before raising it with the Information Commissioner's Office (ICO). To submit a complaint, Users can contact the Owner using the contact details provided in this document. The Owner will acknowledge their complaint within 30 days of receipt and will respond without undue delay, keeping them informed of the steps taken and the outcome. If Users are not satisfied with the Owner's response, or if the Owner fails to respond within a reasonable time, they have the right to escalate their complaint to the ICO: ico.org.uk - Tel: 0303 123 1113

Contact information

• • Owner and Data Controller

    Ethical Power
    Unit 9, Dunchideock Barton
    Dunchideock, Exeter
    EX2 9UA
    United Kingdom

    Owner contact email: enquiries@ethical-power.com