Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: session statistics; Trackers; Usage Data

    • Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: email address; first name; last name

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: company name; email address; first name; last name

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Infrastructure monitoring

    • New Relic

      Personal Data: browsing history; device information; device logs; number of sessions; session duration; session statistics; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets

      Personal Data: Trackers; Usage Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name; last name

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Bedford & Milton Keynes Waterway Trust
    9 Windmill Hill, Biddenham, Bedford, England, MK40 4AG

    Owner contact email: steve.ashley@b-mkwaterway.co.uk