Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager and Simpli.fi

      Personal Data: Tracker; Usage Data

    • Direct marketing via SMS

      Personal Data: phone number

    • Pinterest Ads

      Personal Data: Tracker

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics, HubSpot Analytics, Matomo and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated while using the service

    • Pinterest Conversion Tag

      Personal Data: device information; Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: Trackers

    • Meta Events Manager and Facebook Ads conversion tracking (Facebook pixel)

      Personal Data: Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Apple Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: email address; first name; last name; shipping address

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; first name

  • Managing data collection and online surveys

    • Klaviyo Forms

      Personal Data: email address

    • Hotjar surveys

      Personal Data: Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

    • Pinterest OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • Traffic optimization and distribution

    • jsDelivr

      Personal Data: Usage Data

    • Cloudflare

      Personal Data: Tracker

  • User database management

    • Klaviyo CRM

      Personal Data: various types of Data

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Lighting Design LLC, 11538 S State St, Draper, UT 84020.

    Owner contact email: cs@lightingdesign.com