Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Google Ad Manager, Google Ads Similar audiences, TikTok conversion tracking and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • WordPress Stats and Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • WooCommerce Order Attribution Tracking

      Personal Data: page views; referral URL; Trackers; Usage Data

  • Backup saving and management

    • Sectigo CodeGuard

      Personal Data: various types of Data

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; Tax ID; User ID; various types of Data; VAT Number; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and YouTube video widget

      Personal Data: Trackers; Usage Data

    • TrustBox widget

      Personal Data: clicks; page views; Trackers; Usage Data

  • Handling payments

    • Google Pay, Apple Pay, Android Pay, PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: date of birth; email address; first name; last name; phone number; physical address; Usage Data; username; various types of Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • ActiveCampaign Text Message and SMS Marketing

      Personal Data: date of birth; email address; first name; last name; phone number; physical address; Usage Data; various types of Data

    • Sendgrid

      Personal Data: email address

    • Trustpilot Automatic Feedback Service

      Personal Data: contents of the email or message; payment info; Trackers

    • Vertigo Media

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; country; Data communicated while using the service; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; ZIP/Postal code

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: billing address; city; country; county; date of birth; email address; first name; house number; language; last name; phone number; physical address; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ad Manager Audience Extension, Remarketing with Google Analytics, Google Ads Remarketing and TikTok Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimisation and distribution

    • jsDelivr CDN and Bunny CDN

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    159 S.R.L. - Via Morgagni 4/a - 37135 Verona (Italia)

    Owner contact email: info@room401.it